Experience: 1 Year – 2 Years
Location: Mohali (Work From Office)
Working Days: Monday to Friday
Job Summary
Digital Leap is looking for a motivated and results-driven PPC Executive to join our digital marketing team. The ideal candidate should have hands-on experience in managing paid advertising campaigns across Google and Meta platforms, with a strong understanding of campaign optimization, performance analysis, and conversion tracking.
Key Responsibilities:
- Plan, create, launch, and optimize Google Ads and Meta Ads campaigns.
- Conduct keyword research, audience research, and competitor analysis.
- Monitor campaign performance and optimize for improved ROI, CTR, CPC, and conversions.
- Manage campaign budgets efficiently and ensure optimal ad spend.
- Prepare weekly and monthly performance reports with actionable insights.
- Perform A/B testing for ad copies, creatives, audiences, and landing pages to improve campaign performance.
- Implement and monitor conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Set up and optimize remarketing campaigns across different advertising platforms.
- Collaborate with the design and content teams to create high-performing ad creatives.
- Stay updated with the latest PPC trends, platform updates, and best practices.
Required Skills & Qualifications:
- 1 Year to 2 Years of hands-on experience in PPC/Digital Advertising.
- Practical experience with Google Ads.
- Good understanding of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Knowledge of conversion tracking, pixel implementation, and remarketing strategies.
- Strong analytical, reporting, and problem-solving skills.
- Ability to manage multiple campaigns simultaneously and meet deadlines.
- Excellent communication and teamwork skills.
- Certification in Google Ads or Meta Blueprint will be an added advantage.
Why Join Digital Leap?
- Opportunity to work on diverse client projects.
- Collaborative and supportive work environment.
- Continuous learning and career growth opportunities.
- Fixed Monday to Friday working schedule.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
