Jeel is a cross-border e-commerce marketplace connecting shoppers in the Maldives with trusted brands from India. Our mission is to make quality brands more accessible through a seamless shopping experience.
Role Overview
We're looking for a data-driven Performance Marketing Manager to scale customer acquisition and maximize sales through paid digital marketing. You will own campaign strategy, execution, optimization, and reporting across multiple channels with a strong focus on measurable business growth.
Responsibilities
- Plan, launch, and optimize Meta Ads (Facebook & Instagram).
- Manage Google Ads (Search, Shopping, Display, and Performance Max).
- Monitor and improve ROAS, CPA, CAC, CTR, and conversion rate.
- Set up and maintain Meta Pixel, Conversion API, Google Analytics 4, and Google Tag Manager.
- Conduct A/B testing on ads, creatives, audiences, and landing pages.
- Build retargeting and remarketing campaigns.
- Analyze campaign performance and prepare weekly reports with actionable insights.
- Collaborate with the design and content team to create high-performing ad creatives.
- Optimize product pages and landing pages to improve conversions.
- Plan campaign budgets and allocate spend efficiently.
- Stay updated with platform changes and emerging digital marketing trends.
Requirements
- 2–5 years of performance marketing experience in e-commerce.
- Proven experience managing Meta Ads and Google Ads.
- Strong understanding of Shopify.
- Experience with Google Analytics 4, Meta Pixel, Conversion API, and Google Tag Manager.
- Ability to analyze data and make decisions based on performance metrics.
- Excellent communication and reporting skills.
- Experience scaling campaigns with profitable ROAS.
Preferred
- Experience marketing to international customers.
- Marketplace or D2C e-commerce experience.
- Basic knowledge of SEO and email marketing.
- Experience with Microsoft Clarity or Hotjar.
Key Performance Indicators (KPIs)
- Revenue generated through paid campaigns.
- Return on Ad Spend (ROAS).
- Customer Acquisition Cost (CAC).
- Cost per Purchase (CPP).
- Conversion Rate (CVR).
- Click-Through Rate (CTR).
- Monthly order growth.
- New customer acquisition.
Why Join Jeel?
- Be part of a fast-growing international e-commerce startup.
- Work on a product with real impact in the Maldives market.
- Freedom to experiment, test, and scale new ideas.
- Opportunity to grow into a leadership role as the company expands.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
