Plan account/category level volume & market share to achieve budgeted volume and share
Work closely with Region teams to identify and capitalize specific channel/category opportunities
Seed and Build NPD’s to further grow future categories
Brand and Channel Activation and visibility
Drive Integration of Brand and channel program/plans in to region with a certain scale resulting in desired volume/category growth with enhanced impact in the trade
Support development of channel/category activation programs with Tie up accounts to leverage/maximize A&P effectiveness – Activation calendar for Tie up accounts
Liaise with brand team and external agencies for timely implementation of activities
Achieve fair share of visibility in the trade for focus brands
Develop/Maintain commercial propositions and A&P budgets
Ensure volume, share and activation delivery as per agreed contract
A&P budget management per plan & phasing by brand/region
Institutionalize strong process mindset and capability to establish competitive edge
Coach and mentor Regional On Trade Heads and KAM’s –Industry Best practice, Channel/Consumer Insights
Institutionalize robust internal and external business review
Foster an environment that develops customer/consumer centric culture demonstrating strong PR values
Talent Management: clear understanding of talent, their strengths and areas of opportunity, and have development and succession plans in place for the sales organization
Key Performance Indicators
Drive Brand/Channel activation calendar
Develop and maintain commercial propositions and trade terms
Institutionalize processes in the channel
Drive internal and external capability building programs/initiatives
