Assistant Manager – MarketingGuardian Angel Institute of Caregiving (GAIC)
Location: Kerala | Employment Type: Full-time
Salary: ₹33,000 – ₹36,000 per month + Performance Incentive
Reports to: Director / Management
About Guardian Angel Institute of Caregiving
Guardian Angel Institute of Caregiving (GAIC) provides job-focused caregiving and healthcare training, developing skilled and confident professionals for career opportunities in India and internationally.
Job Summary
We are looking for a dynamic and target-oriented Assistant Manager – Marketing to lead student admissions, lead generation, digital marketing, referral network development, college tie-ups and institutional partnerships.The role is highly focused on admissions, revenue generation and business growth. The candidate will be responsible for developing marketing channels and partnerships that generate a consistent pipeline of students for GAIC's caregiving, healthcare, diploma and certificate programmes.
Key Responsibilities
- Develop and manage referral networks with schools, colleges, hospitals, coaching centres, healthcare organisations, alumni and community groups.
- Establish and maintain college and institutional tie-ups for student admissions, referrals and training programmes.
- Generate qualified leads through digital, field and offline marketing activities.
- Manage the complete admission funnel: Lead Generation → Enquiry → Counselling → Application → Admission → Batch Joining.
- Plan and manage campaigns across Meta Ads, Google Ads, YouTube, WhatsApp, SEO and social media.
- Promote GAIC programmes, including the NCFE CACHE Level 3 Diploma in Adult Care and other caregiving and healthcare courses.
- Conduct college visits, career guidance programmes, seminars, workshops, education/job fairs and community outreach across Kerala.
- Develop monthly and quarterly marketing plans based on admission and revenue targets.
- Identify new markets, locations, referral channels and partnership opportunities.
- Coordinate with marketing agencies, designers, vendors and internal teams.
- Monitor lead quality, conversion rates, cost per admission, admissions, revenue and marketing ROI.
- Prepare regular marketing and admission MIS reports for management.
- Strengthen GAIC's brand presence across digital and offline platforms.
- Represent international career pathways accurately and ethically, without guaranteeing overseas employment or visas.
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Management, Communications or a related field.
- 3–5 years of relevant experience in marketing, education, healthcare, skill development, vocational training, EdTech or business development.
- Experience in student acquisition, admissions, lead generation and conversion.
- Proven ability to build referral networks and institutional partnerships.
- Experience in digital marketing, Meta Ads, Google Ads, social media and WhatsApp marketing.
- Existing network with schools, colleges, healthcare or training institutions in Kerala will be an advantage.
- Strong communication and presentation skills in English and Malayalam.
- Willingness to travel across Kerala.
Key SkillsStudent Acquisition | Admissions | Digital Marketing | Lead Generation | Business Development | Referral Network | College Tie-ups | Institutional Partnerships | Meta Ads | Google Ads | Social Media Marketing | Revenue Growth | Marketing ROI | Team CoordinationKey Performance Areas
- Course-wise and batch-wise admission targets
- Revenue generation from admissions
- Lead generation and enquiry-to-admission conversion
- Number and productivity of referral partners and institutional tie-ups
- Cost per admission and marketing ROI
- Overall marketing and business growth
CompensationFixed Salary: ₹33,000 – ₹36,000 per month
Additional Incentive: Performance-linked incentive based on revenue achieved from admissions, as per GAIC's approved incentive policy.
Pay: ₹33,000.00 - ₹36,000.00 per month
Benefits:
Work Location: In person
