• Inbound qualification & segmentation: Evaluate every inbound lead for fit, urgency, and readiness - decide what's real and what's noise, and triage accordingly (AE, nurture, or partner hand-off). • First contact execution: Respond to qualified inbounds within SLA with personalised, researched outreach - not templates. • Account research: Use AI tools to build deep context on each account - company size, budget signals, likely decision-makers, strategic priorities. • Lead nurturing: For leads not yet ready, develop and execute nurturing sequences that keep FlytBase top of mind and move them forward. • Partner routing: Identify leads better served by regional partners and hand them off with full context. • CRM hygiene: Maintain clean, accurate records of all lead interactions, status, and next steps in the CRM. • AE collaboration: When leads are ready, deliver structured hand-offs with buyer context, timeline, budget signals, and decision-process intel. • Feedback loop: Share insights on objections, questions, and messaging performance back to marketing and product teams.
