Job Title: Digital Marketing Specialist/Manager
Job Location: [Bangalore Malleswaram]
Job Summary:
We are looking for a talented Digital Marketing Specialist/Manager to manage and optimize our online marketing campaigns across various digital platforms. The ideal candidate will be responsible for driving traffic, improving brand awareness, and increasing conversions through effective digital marketing strategies.
Key Responsibilities:
- Develop Digital Marketing Strategies:
- Plan and implement digital marketing campaigns aligned with business goals.
- Collaborate with cross-functional teams to execute campaigns across email, social media, search engines, and display advertising.
- Content Creation & Management:
- Create compelling, targeted content for websites, blogs, social media, email newsletters, etc.
- Optimize content for SEO to increase visibility and engagement.
- Social Media Marketing:
- Manage and grow company profiles on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Engage with followers and create community-building activities.
- Plan and execute paid social media campaigns to drive traffic and conversions.
- SEO and SEM Optimization:
- Perform keyword research and implement on-page and off-page SEO strategies to improve search engine rankings.
- Analyse and improve SEM campaigns for platforms like Google Ads to maximize ROI.
- Email Marketing:
- Design and execute email campaigns (newsletters, promotional emails) to engage and retain customers.
- Segment email lists and analyse open rates, click-through rates, and conversions.
- Analytics and Reporting:
- Monitor, analyse, and report on campaign performance using tools like Google Analytics, Google Search Console, and social media insights.
- Provide recommendations for optimization based on data analysis.
PPC Campaigns:
- Manage pay-per-click (PPC) campaigns on Google Ads, Bing Ads, or other platforms.
- Track budgets, ad performance, and adjust campaigns for better results.
- Conversion Rate Optimization (CRO):
- Implement strategies to optimize website and landing page performance to maximize lead generation and sales.
- Stay Updated with Trends:
- Keep up-to-date with the latest trends, technologies, and best practices in digital marketing.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
- Proven experience in digital marketing, including SEO, SEM, content marketing, email marketing, and social media.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools like SEMrush, Moz, or Ahrefs.
- Strong understanding of SEO and SEM strategies, including keyword research, link-building, and website optimization.
- Familiarity with design and video editing tools (like Adobe Photoshop, Canva, or similar) is a plus.
- Strong communication and interpersonal skills.
- Ability to manage multiple projects and meet deadlines.
- Analytical mind set and ability to interpret data to make informed decisions.
Preferred Skills:
- Experience with content management systems (e.g., WordPress).
- Knowledge of HTML, CSS, and basic web development is an advantage.
- Certification in Google Ads, Facebook Blueprint, or Hub Spot is a plus.
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
