Job Title: Digital Marketing Executive
Company: Urban Fintech IMF Pvt Ltd
Location: [Kochi / On-site]
Role Overview:
We are hiring a performance-driven Digital Marketing Executive to manage online advertising campaigns, generate leads, and improve brand visibility across digital platforms.
Key Responsibilities:
- Plan and execute paid campaigns on Meta (Facebook & Instagram) and Google Ads
- Generate leads for Demat accounts, insurance, and investment products
- Monitor ad performance and optimize campaigns for ROI
- Manage social media pages and posting schedules
- Work closely with content and video team for ad creatives
- Track and report campaign performance (CPL, CTR, conversions)
Qualification & Experience:
- Degree/Diploma in Marketing, Media, or related field (preferred)
- 1–3 years of experience in digital marketing
Required Skills:
- Hands-on experience in Meta Ads Manager and Google Ads
- Understanding of lead generation funnels
- Basic analytics knowledge (Google Analytics, Meta insights)
Preferred Skills:
- Experience in financial services marketing
- Knowledge of compliance for financial ads
- CRM tools and lead management
KPIs:
- Cost per lead (CPL)
- Conversion rate
- ROI on ad spend
Compliance Requirement:
Must follow guidelines of Securities and Exchange Board of India for financial promotion
Salary Range:
₹20,000 – ₹30,000 (Based on performance and experience)
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Education:
Experience:
- 1–3 yrs of expr. in digital marketing: 1 year (Required)
Language:
- English, Malayalam (Required)
Location:
- Kaloor, Kochi, Kerala (Required)
Shift availability:
Work Location: In person
