- Understand our products, target audiences, value proposition, pricing, and market positioning.
- Assist in planning and executing marketing campaigns for students, teachers, schools, colleges, and institutional partners.
- Create campaign ideas, captions, marketing messages, email content, social-media posts, and promotional materials.
- Support content distribution across LinkedIn, Instagram, YouTube, email, websites, communities, and other relevant channels.
- Conduct market, audience, keyword, and competitor research.
- Identify effective marketing channels and emerging EdTech trends.
- Coordinate with the Video and Media team to create reels, product explainers, demonstrations, testimonials, and campaign creatives.
- Support lead-generation campaigns and help convert audience engagement into qualified enquiries.
- Assist in preparing landing pages, brochures, presentations, newsletters, and campaign materials.
- Track campaign performance using metrics such as reach, engagement, enquiries, leads, conversions, and acquisition cost.
- Conduct marketing experiments involving content formats, messaging, audiences, offers, and communication channels.
- Collect feedback from users and prospects and share useful insights with Product and Business teams.
- Maintain campaign calendars, marketing databases, reports, and performance dashboards.
- Suggest practical ideas to improve brand visibility, user engagement, and customer acquisition.
Pay: ₹8,086.00 - ₹18,000.00 per month
Work Location: In person
