Job Summary
We are seeking a creative and data-driven Social Media Marketing Specialist to manage and grow our brand presence across social media platforms. The ideal candidate will create engaging content, run paid campaigns, monitor analytics, and develop strategies that increase brand awareness, engagement, and lead generation.
Key Responsibilities
- Develop and implement social media marketing strategies aligned with business goals
- Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube
- Manage social media calendars and campaign timelines
- Monitor trends, hashtags, and audience engagement opportunities
- Run and optimize paid social media advertising campaigns
- Track performance metrics and prepare monthly analytics reports
- Respond to comments, messages, and customer inquiries professionally
- Collaborate with graphic designers, content writers, and marketing teams
- Conduct competitor analysis and identify growth opportunities
- Maintain brand consistency across all social channels
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
- 6 month to 1 years of experience in social media marketing or digital marketing
- Strong understanding of major social media platforms and algorithms
- Experience with tools such as Canva, Meta Business Suite, Hootsuite, Buffer, or similar
- Basic knowledge of SEO and content marketing
- Excellent communication and copywriting skills
- Ability to analyze campaign performance and interpret data
- Creative mindset with attention to detail
Preferred Skills
- Experience with paid advertising campaigns
- Knowledge of video editing and short-form content creation
- Familiarity with Google Analytics and social media insights
- Photography or graphic design skills are a plus
Pay: ₹5,948.48 - ₹15,743.01 per month
Work Location: In person
