Designation: Area Sales Executive / Area Sales Manager
Industry: FMCG
Location: As per company requirement
Experience: 2–5 Years (Area Sales Executive) / 5–8 Years (Area Sales Manager)
Education: Bachelor's degree in Business Administration, Marketing, Commerce, or a related field. MBA in Marketing is preferred.
Job Summary
We are looking for a dynamic and target-driven Area Sales Executive/Manager to drive sales growth and expand market presence within the assigned territory. The candidate will be responsible for managing distributors, dealers, retail outlets, and achieving sales targets while ensuring strong customer relationships and effective market execution.
Key Responsibilities
- Achieve monthly, quarterly, and annual sales targets in the assigned territory.
- Develop and maintain strong relationships with distributors, dealers, and retailers.
- Appoint and onboard new distributors/dealers to expand market coverage.
- Monitor distributor performance, inventory levels, and product availability.
- Ensure effective product placement, visibility, and merchandising at retail outlets.
- Conduct regular market visits to identify new business opportunities and monitor competitor activities.
- Implement trade schemes, promotional campaigns, and marketing initiatives.
- Collect market feedback and provide insights to improve sales performance.
- Ensure timely collections and maintain healthy distributor accounts.
- Prepare daily, weekly, and monthly sales reports and forecasts.
- Coordinate with logistics, marketing, and supply chain teams for smooth operations.
- Lead and motivate the sales team (for Area Sales Manager role) to achieve business objectives.
Required Skills
- Strong knowledge of FMCG sales and distribution.
- Experience in dealer/distributor management.
- Excellent communication, negotiation, and relationship-building skills.
- Strong analytical and problem-solving abilities.
- Proficiency in MS Excel and sales reporting.
- Ability to work under pressure and achieve sales targets.
- Willingness to travel extensively within the assigned territory.
- Good understanding of market trends and competitor analysis.
Preferred Experience
- Experience in FMCG companies handling General Trade (GT), Modern Trade (MT), or Channel Sales.
- Knowledge of sales planning, territory management, merchandising, and distributor operations.
- Experience working with sales automation or CRM tools is an added advantage.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
