We are looking for a creative and enthusiastic Digital Marketing Specialist to strengthen our online presence and employer brand, also someone who can create, execute, and own our digital marketing strategy from the ground up. The ideal candidate should have a passion for digital marketing, content creation, social media management, and branding. This role involves planning and executing digital marketing campaigns, creating engaging content, supporting recruitment branding initiatives, and enhancing the company's visibility across multiple digital platforms.
Freshers with strong marketing knowledge, creativity, and excellent communication skills are encouraged to apply
Roles & Responsibilities
- Plan, execute, and monitor digital marketing campaigns across various online platforms.
- Manage and grow the company's presence on social media platforms such as LinkedIn, Instagram, Facebook, and YouTube.
- Create engaging content, including social media posts, reels, blogs, posters, and marketing collateral.
- Develop and implement employer branding strategies to attract top talent.
- Coordinate with the HR team to promote job openings, company culture, employee engagement activities, and recruitment campaigns.
- Assist in planning marketing campaigns to improve brand awareness and lead generation.
- Optimize website and social media content for better reach and engagement.
- Monitor campaign performance and prepare basic reports using analytics tools.
- Stay updated with the latest digital marketing trends, social media algorithms, and industry best practices.
- Collaborate with internal teams to ensure consistent brand messaging across all marketing channels.
- Support event promotions, campus recruitment drives, and branding initiatives.
- Maintain brand consistency across all digital communication and marketing materials.
Preferred Skills
- Strong understanding of Digital Marketing concepts and social media platforms.
- Knowledge of Employer Branding and Recruitment Marketing.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate engaging content ideas.
- Basic knowledge of SEO, SEM, email marketing, and content marketing.
- Experience with Canva or similar graphic design tools.
- Familiarity with Meta Business Suite, LinkedIn, Google Analytics, or similar marketing tools is an added advantage.
- Ability to create short-form video content (Reels/Shorts) is preferred.
- Good organizational and time management skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently as well as collaboratively in a team.
- Willingness to learn new marketing tools and digital trends.
Pay: ₹156,000.00 - ₹240,000.00 per year
Ability to commute/relocate:
- Hyderabad, Telangana (Hyderabad, Hyderabad District): Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Digital marketing: 1 year (Preferred)
Work Location: In person
