About FOY
FOY is an AI-powered Beauty OS that delivers hyper-personalized discovery, expert recommendations, and seamless commerce helping consumers find the right beauty products with confidence. FOY is transforming employee engagement and workplace experiences through innovative solutions that help organizations build stronger, happier, and more connected teams. Through innovation, creativity, and technology, we are redefining how organizations foster culture, recognize employees, and create meaningful workplace experiences.
We are looking for an experienced and visionary Content Head to lead our content strategy, establish FOY as a thought leader, and drive impactful storytelling across all digital and offline channels.
Role Overview
The Content Head will be responsible for building and executing FOY's end-to-end content strategy across marketing, brand, product, employer branding, sales enablement, and customer engagement. This role requires a strategic thinker with exceptional storytelling abilities, strong editorial judgment, and the capability to lead a high-performing content team.
The ideal candidate should possess a deep understanding of content marketing, SEO, social media, AI-assisted content creation, and performance analytics while ensuring consistent brand messaging across every touchpoint.
Key ResponsibilitiesContent Strategy & Leadership
- Develop and execute a comprehensive content strategy aligned with FOY's business objectives.
- Define the brand voice, messaging framework, and editorial guidelines.
- Build annual, quarterly, and monthly content roadmaps.
- Identify content opportunities across the customer lifecycle.
- Lead and mentor the content team while fostering creativity and innovation.
Content Creation & Editorial Excellence
- Oversee the ideation, creation and execution of high-quality content across platforms: (Creative visuals + Content)
- Blogs
- Instagram
- Youtube
- Reddit
- Website content
- Linkedin
- Product collateral
- Sales presentations
- Email campaigns
- Video scripts
- Social media content
- PR content
- Ensure all content maintains exceptional quality, consistency, and accuracy.
- Establish editorial calendars and publishing workflows.
SEO, AEO, GEO & Organic Growth
- Drive SEO-focused content initiatives to improve organic visibility.
- Develop and execute AEO (Answer Engine Optimization) strategies to improve visibility across AI assistants and answer engines.
- Implement GEO (Generative Engine Optimization) best practices to increase discoverability on generative AI platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity.
- Conduct keyword research, search intent analysis, and content gap analysis.
- Collaborate with the SEO and Digital Marketing teams to improve search rankings.
- Optimize existing content for performance across both traditional and AI-powered search experiences.
Thought Leadership
- Develop founder branding and executive thought leadership content.
- Produce research-driven reports and industry insights.
Campaign & Marketing Support
- Collaborate with Marketing & Brand teams.
- Develop content for integrated marketing campaigns.
- Support product launches and GTM initiatives.
- Create customer success stories and testimonials.
Social Media & Community Content
- Guide platform-specific content strategies.
- Develop engaging content for LinkedIn, Instagram and emerging channels.
- Monitor trends and capitalize on real-time content opportunities.
AI & Content Innovation
- Leverage AI tools to improve content production efficiency.
- Implement scalable content workflows.
- Explore innovative content formats and emerging technologies.
Analytics & Performance
- Measure content effectiveness using relevant KPIs.
- Analyze traffic, engagement, conversions, and lead generation.
- Continuously optimize content based on performance insights.
Required Skills & QualificationsEducation
- Bachelor's degree in Marketing, Communications, Journalism, English, Mass Media, or a related field.
- Master's degree is preferred.
Experience
- 5 + years of experience in content marketing, editorial leadership, or brand communications.
- Prior experience managing content teams.
- Experience in Ecommerce or Beauty Industry is preferred
- CTC: 10 LPA to 15 LPA
Technical Skills
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO and content optimization.
- Experience with AI content tools.
- Familiarity with CMS platforms.
- Knowledge of Google Analytics and Search Console.
- Understanding of social media platforms and content marketing.
- Experience with project management tools.
- Basic understanding of design principles and visual storytelling.
Soft Skills
- Excellent leadership and people management abilities.
- Strategic thinking and business acumen.
- Outstanding communication and presentation skills.
- Strong stakeholder management.
- Highly creative with attention to detail.
- Ability to manage multiple priorities in a fast-paced environment.
- Data-driven decision-making mindset.
Why Join FOY?
- Be part of one of India's fastest-growing Employee Engagement platforms.
- Lead the content vision of an innovative and high-growth brand.
- Collaborate with talented cross-functional teams.
- Drive meaningful storytelling that impacts thousands of organizations.
- Enjoy opportunities for continuous learning, ownership, and career growth in a dynamic work environment.
Pay: ₹1,000,000.00 - ₹1,500,000.00 per year
Application Question(s):
- What is the total experience that you have ?
- What is your current CTC?
- Do you use any AI tools? If yes please name them.
Work Location: In person
