Role Overview
The company is hiring a Performance Marketing Manager responsible for:
- Customer acquisition through paid media
- Conversion rate optimization (CRO)
- Landing page experimentation
- Marketplace advertising including Amazon Ads
What Success Looks Like
The candidate will:
- Scale profitable paid acquisition via:
- Meta Ads
- Google Ads
- Amazon Ads
- Improve landing page conversion rates
- Reduce CAC (Customer Acquisition Cost)
- Increase revenue from paid channels
- Build a data-driven experimentation system
Core ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize campaigns across:
- Meta Ads
- Google Ads
- Amazon Ads
- Manage campaign budgets
- Optimize:
- ROAS
- CAC
- Revenue growth
- Test:
- Audiences
- Creatives
- Messaging
- Manage Amazon:
- Sponsored Products
- Sponsored Brands
- Sponsored Display campaigns
Landing Page Optimization
- Work with design & engineering teams
- Improve high-converting landing pages
- Make minor technical adjustments
- Run A/B tests on:
- Landing pages
- Funnels
- Conversion elements
Data & Experimentation
- Analyze campaign performance
- Analyze user behavior
- Identify:
- Conversion bottlenecks
- Growth opportunities
- Build reporting dashboards
- Track marketing KPIs
Cross-Functional Collaboration
- Work with:
- Creative teams
- Product teams
- Growth teams
- Convert performance insights into:
- Creative strategy
- Funnel improvements
Required Experience
- 2–3 years in:
- Performance marketing
- Growth marketing
- Paid acquisition campaign experience
- Amazon Ads experience
- Strong CRO & landing page strategy understanding
- Data-driven decision-making ability
- Experience in:
- E-commerce
- DTC (Direct-to-Consumer) brands
Nice to Have
- Basic:
- HTML
- CSS
- Landing page builder knowledge
- Shopify experience
- A/B testing tools experience
- CRO framework knowledge
- Creative testing framework familiarity
- Amazon listing optimization experience
Tools & Systems
Experience with:
- Meta Ads Manager
- Google Ads
- Amazon Advertising Console
- Google Analytics / GA4
- Shopify
- Landing page tools:
- Webflow
- Unbounce
- Replo
- A/B testing tools
Why Join
Afina
- Fast-scaling e-commerce company
- Direct impact on company growth
- Work with high-performing teams
- Ownership-driven culture
- Fast execution environment
Pay: ₹50,000.00 - ₹125,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
