Location: Pune
Company: Experience: 2-3+ Years
Employment Type: Full-time
Compensation: 20,000 - 30,000
About Us
is a fast-growing SaaS platform transforming Point-of-Sale (POS) operations for restaurants and hospitality businesses. We empower establishments to operate smarter and more efficiently through cutting-edge technology and exceptional support. As we continue to scale, we are building a team that is passionate, ambitious, and growth-driven.
Role Overview
We are looking for an experienced Marketing Executive to strengthen our digital presence and support business growth initiatives. The ideal candidate will collaborate closely with marketing, sales, and design teams to execute campaigns, drive brand visibility, generate leads, and contribute to demand generation in the SaaS and restaurant-tech ecosystem.
The candidate should have strong hands-on experience in digital marketing, SEO, social media management, performance marketing, analytics, and online campaign optimization.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across social media and online channels.
- Manage and handle social media platforms including content planning, posting schedules, engagement, and campaign execution.
- Drive SEO initiatives, including keyword research, on-page SEO, technical SEO basics, backlink strategies, and search ranking improvements.
- Monitor website performance, traffic, and user behavior using Google Analytics, Google Search Console, and tracking tools.
- Implement and manage Google Tracking, conversion tracking, and campaign analytics.
- Create, manage, and optimize Meta Ads (Facebook & Instagram Ads) and Google Ads campaigns for lead generation and brand awareness.
- Conduct market and competitor research within the restaurant-tech and SaaS domains to identify growth opportunities.
- Create and refine marketing content such as social media posts, landing page copy, campaign messaging, blogs, and promotional materials.
- Support branding initiatives, positioning strategies, and weekly marketing planning sessions.
- Collaborate with internal teams on event promotions, product launches, hiring campaigns, and business growth initiatives.
- Prepare and manage marketing collaterals, including pitch decks, product brochures, case studies, presentations, and digital assets.
- Track campaign performance, generate reports, analyze KPIs, and provide actionable insights for continuous improvement.
Requirements
- Minimum 2-3 years of hands-on experience in Marketing, Digital Marketing, Performance Marketing, or B2B SaaS Marketing.
- Bachelor’s degree in Marketing, Business Administration, Commerce, Mass Media, or a related field.
- Strong understanding of SEO, digital marketing, content marketing, social media strategy, and lead generation techniques.
- Hands-on experience with Google Analytics, Google Search Console, Google Tag Manager, Meta Ads Manager, and Google Ads.
- Experience with website traffic tracking, campaign performance analysis, and conversion optimization.
- Understanding of social media handling, branding, online engagement strategies, and audience growth techniques.
- Familiarity with CRM tools, lead management systems, and marketing automation platforms.
- Excellent written and verbal communication skills.
- Strong analytical mindset combined with creativity and attention to detail.
- Ability to manage multiple initiatives and work effectively in a fast-paced environment.
Preferred Skills
- Prior experience in SaaS, B2B, or restaurant-tech marketing.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar platforms.
- Understanding of marketing funnels, lead nurturing, and demand generation strategies.
- Basic understanding of website performance optimization and landing page improvements.
- Experience collaborating with design, content, and sales teams.
What We Offer
- Opportunity to work in a high-growth SaaS product company
- Collaborative, transparent, and learning-focused work culture
- High ownership and visibility across marketing initiatives
- Clear career progression and skill development opportunities
- Competitive compensation aligned with experience and performance
Pay: ₹20,000.00 - ₹30,000.00 per month
Application Question(s):
- How many years of Marketing experience do you currently have?
- Will you be able to commute to Swargate, Pune, easily?
- We must fill this position urgently. Can you start immediately?
- What are your salary expectations?
- Do you have a Laptop?
Work Location: In person
