Job Summary
The Hospital Marketing Executive will be responsible for promoting hospital services, building relationships with doctors and healthcare partners, increasing patient footfall, and improving the hospital’s brand presence in the market.
Key Responsibilities
- Visit doctors, clinics, diagnostic centers, and pharmacies to build referral networks
- Promote hospital services, health packages, and special camps
- Organize and coordinate health camps, CMEs, and awareness programs
- Maintain daily visit reports and submit marketing activity reports
- Identify new marketing areas and business opportunities
- Coordinate with hospital departments for patient services
- Support branding activities (banners, posters, events, digital promotions)
- Collect market feedback and analyze competitor activities
- Achieve monthly marketing and patient acquisition targets
Qualifications & Skills
- Graduate in any stream (MBA in Marketing / Hospital Management preferred)
- Experience in hospital or healthcare marketing preferred
- Good communication and interpersonal skills
- Presentable, confident, and field-work oriented
- Basic knowledge of MS Excel/Reporting
- Two-wheeler preferred (if field job)
Key Performance Indicators (KPIs)
- Number of doctor visits per day
- Number of referrals generated
- Health camps/events conducted
- Patient conversion rate
- Daily/weekly marketing reports
Salary & Benefits
- Salary: As per industry standards
- Incentives based on performance
- Travel allowance + mobile reimbursement
Job Types: Full-time, Permanent
Pay: ₹10,248.50 - ₹18,337.34 per month
Benefits:
- Food provided
- Paid time off
- Provident Fund
Work Location: In person
