Position: Sr. Digital Marketing Manager
Experience: 10+ Years
Employment Type: Full-Time
Location: Coimbatore
Job Summary
We are seeking a strategic and results-driven Senior Manager – Digital Marketing to lead digital growth, brand positioning, demand generation, customer acquisition, and performance marketing. The ideal candidate should possess expertise in SEO, SEM, AI-powered marketing, analytics, marketing automation, website optimization, and team leadership to drive measurable business growth.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with business and revenue goals.
- Drive brand awareness, demand generation, lead generation (MQLs/SQLs), and customer acquisition.
- Manage SEO (Technical, On-page, Off-page, Local, International, Schema, Core Web Vitals), SEM/PPC, Google Ads, Microsoft Ads, display, shopping, retargeting, and conversion optimization.
- Lead social media marketing across LinkedIn, Facebook, Instagram, X, YouTube, Pinterest, Threads, Reddit, influencer marketing, and community management.
- Oversee content marketing including blogs, landing pages, website content, white papers, case studies, technical articles, press releases, and corporate presentations.
- Execute email marketing, lead nurturing, segmentation, personalization, A/B testing, and marketing automation campaigns.
- Optimize websites, landing pages, UI/UX, CRO, and digital customer journeys.
- Analyze campaign performance, attribution, ROAS, CAC, CLV, funnel performance, and ROI using marketing analytics.
- Manage marketing budgets, agencies, vendors, and cross-functional collaboration with Sales, Product, Engineering, Customer Success, and Leadership.
- Lead, mentor, and develop high-performing digital marketing teams.
Required Technical Skills
- SEO & SEM: Technical SEO, Google Search Console, Keyword Research, Competitor Analysis, Google Ads, Microsoft Ads, PPC.
- Social & Performance Marketing: Meta Ads, LinkedIn Campaign Manager, Performance Marketing, ROAS, CAC, Funnel Optimization.
- Marketing Automation: HubSpot, Marketo, Salesforce Marketing Cloud, Mailchimp, Zoho Campaigns, ActiveCampaign.
- Analytics: Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, Microsoft Clarity, Power BI, Tableau.
- Website & CMS: WordPress, Webflow, Shopify, Headless CMS, CRO, Landing Page Optimization.
- AI Marketing: AI Content Generation, Predictive Analytics, Chatbots, Customer Segmentation, AI Personalization, Campaign Automation, Generative AI.
- Tools: Salesforce CRM, Zoho CRM, Excel (Advanced), PowerPoint, Canva, Adobe Photoshop, Illustrator, Premiere Pro, Figma.
- Basic Technical Skills: HTML5, CSS3, JavaScript, SQL.
Marketing Expertise
Digital Strategy, Brand Management, B2B & B2C Marketing, SaaS & Enterprise Marketing, Growth Marketing, Demand Generation, Product Marketing, Lead Management, Customer Journey Mapping, Customer Experience (CX), Account-Based Marketing (ABM), Omnichannel Marketing, Customer Lifecycle Management, Marketing Attribution, Competitive Analysis, Market Research, Pricing Strategy, Go-to-Market (GTM).
Leadership & Communication
- Strong strategic thinking, business acumen, decision-making, stakeholder management, coaching, mentoring, negotiation, innovation, and change management.
- Excellent written and verbal communication, executive presentations, proposal writing, storytelling, public speaking, client-facing communication, and board-level reporting.
Key Performance Indicators (KPIs)
Website Traffic, Organic Growth, MQLs, SQLs, Conversion Rate, CAC, ROAS, ROI, CLV, Brand Awareness, Social Media Engagement, Email Open & CTR, Pipeline Contribution, Revenue Growth.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
- MBA (Marketing) preferred.
- Certifications such as Google Ads, Google Analytics, HubSpot, Meta, Microsoft Advertising, SEMrush, Ahrefs, LinkedIn Marketing, or Salesforce Marketing Cloud are preferred.
Compensation
Salary is negotiable and will be based on the candidate's experience, technical expertise, and skill set.
Work Location: In person
