BE World is seeking a strategic and creative Digital Engagement Manager to lead our digital engagement efforts across various online platforms. The ideal candidate will have a passion for digital marketing, a deep understanding of digital channels and trends, and a track record of driving engagement and audience growth in a fast-paced, dynamic environment.
Responsibilities:
- Digital Strategy Development:
- Develop and execute comprehensive digital engagement strategies aligned with BE World's marketing objectives and target audience demographics.
- Identify key performance indicators (KPIs) and metrics to measure the effectiveness and impact of digital engagement initiatives, optimizing strategies based on data-driven insights.
- Content Planning and Creation:
- Collaborate with internal teams, including content creators, designers, and marketers, to develop compelling and relevant digital content for various platforms, including social media, websites, email, and blogs.
- Ensure consistency in brand voice, tone, and messaging across all digital channels, maintaining a cohesive and impactful brand identity.
- Community Management:
- Monitor and engage with audiences across digital platforms, including social media channels, forums, and online communities, fostering dialogue, building relationships, and driving engagement.
- Respond to inquiries, comments, and messages in a timely and professional manner, providing assistance, information, and support as needed.
- Audience Growth and Acquisition:
- Implement strategies to grow and expand BE World's digital audience and reach, including organic and paid tactics such as content optimization, advertising campaigns, and influencer partnerships.
- Leverage data and analytics to identify target audience segments and optimize targeting and messaging to maximize engagement and conversion rates.
- Campaign Management and Optimization:
- Manage end-to-end execution of digital engagement campaigns, from planning and content creation to distribution, monitoring, and optimization.
- Monitor campaign performance, analyze key metrics, and identify opportunities for optimization and improvement, adjusting strategies and tactics as needed to achieve campaign goals.
- Analytics and Reporting:
- Track, analyze, and report on digital engagement metrics and KPIs, providing regular updates and insights to senior management and stakeholders.
- Use data-driven insights to evaluate engagement effectiveness, identify trends, and inform strategic decision-making and future campaign planning.
Requirements:
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- Proven experience of 3-4 years in digital marketing or digital engagement roles, with a track record of developing and executing successful digital engagement strategies and campaigns.
- Strong understanding of digital channels, platforms, and trends, with proficiency in social media management, email marketing, content marketing, and other digital marketing tactics.
- Excellent communication and interpersonal skills, with the ability to engage and interact effectively with diverse audiences across digital platforms.
- Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions to optimize engagement strategies and tactics.
- Creative thinker with a passion for innovation and experimentation, able to generate new ideas and approaches to drive digital engagement and audience growth.
- Proficiency in digital marketing tools and platforms, such as social media management tools, email marketing platforms, and analytics tools.
- Ability to thrive in a fast-paced, deadline-driven environment, managing multiple priorities and deadlines effectively.
- Commitment to staying informed about industry developments and emerging trends in digital marketing and engagement.
Join BE World and be part of a dynamic team dedicated to driving digital engagement and success for our clients and projects. If you are a strategic thinker, digital expert, and passionate advocate for audience engagement, we want to hear from you! Apply now to join BE World as a Digital Engagement Manager and contribute your expertise to our continued growth and success.
Job Type: Full-time
Pay: ₹15,000.00 - ₹22,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Internet reimbursement
- Leave encashment
Work Location: In person
