We are seeking a highly analytical and creative Trend Manager to lead our product strategy. You will be responsible for identifying market shifts, analyzing competitor performance, and translating global and local trends into commercially successful product collections. The ideal candidate has a "pulse" on the fashion industry and a data-driven approach to product development.
Key Responsibilities
Trend Intelligence & Market Analysis
Competitor Monitoring: Continuously track activity on Myntra, Flipkart, Amazon, and Ajio to identify market leaders, emerging best-sellers, and shifting price strategies.
Global Benchmarking: Keep a close watch on international fashion leaders such as Zara, H&M, Aldo, and Steve Madden to anticipate upcoming macro-trends.
Social Listening: Monitor Instagram and other social platforms to identify influencer-led trends and viral aesthetics.
Data Synthesis: Analyze search demand, color trends, and customer reviews to validate intuition with hard data.
Product Strategy & Planning
Seasonal Roadmap: Build comprehensive seasonal collections that balance high-fashion trends with core commercial needs.
Monthly Launch Plans: Develop and execute high-frequency monthly launch calendars to maintain brand relevance and drive traffic.
Design Collaboration: Act as the bridge between market data and the design team; provide clear briefs to convert trends into profitable product samples.
Performance Management & Optimization
Lifecycle Tracking: Monitor sell-through rates and identify potential repeat orders for top-performing styles.
SKU Management: Regularly evaluate product performance to recommend data-backed SKU additions and deletions, ensuring a lean and profitable inventory.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
