Head of Sales and Business Development— B2B Lead Generation
Full-time, field + in-store | Siliguri
An established retail and B2B supply business in Siliguri — supplying hotels, restaurants, cafes and caterers across North Bengal, Sikkim and the Northeast — is hiring a HoReCa Sales Executive to grow B2B business with hospitality clients.
You'll spend your days meeting hospitality decision-makers — Chefs, F&B Managers, Purchase Managers and General Managers — understanding what their kitchens need and bringing them to our showroom to buy. This is a mid-level field sales role for someone who already knows how to walk into a hotel or restaurant, hold a confident conversation with the GM or Chef, and turn that visit into an order.
What You'll Do
● Meet Hospitality Decision-Makers: Visit hotels, restaurants, cafes, resorts and caterers. Speak confidently with Chefs, F&B Managers, Purchase Managers and GMs to understand their requirements.
● Generate B2B Leads: Build a pipeline of hospitality clients through field visits, referrals and relationships. Bring qualified buyers to the showroom.
● Close Deals: Follow up on every visit, share quotations, negotiate, and convert leads into sales. Own the client from first visit to order.
● Grow Accounts: Maintain relationships with existing hotel and restaurant clients so they keep buying and reordering.
● Track Your Pipeline: Log every visit and lead the same day using simple digital tools, and follow up on time.
What We Need (non-negotiable)
● 2–5 years of B2B or field sales experience — ideally selling to or working within the hospitality industry (hotels, restaurants, catering, HoReCa suppliers, hospitality distribution).
● Confident, fluent English — you must be able to hold a professional conversation with a GM, Chef or F&B Manager and win their trust.
● Comfortable in the field — meeting new clients daily and travelling across North Bengal, Sikkim and the Northeast.
● Tech-savvy — quick with smartphones, apps, Excel and AI tools (ChatGPT and similar) to manage leads and follow-ups.
Preferred
● Existing contacts among hotels, restaurants, chefs or hospitality buyers in the region.
● Background in hotel management, F&B, or hospitality/kitchen equipment sales.
● Nepali language is a strong bonus (large part of the market).
Who You Are
A confident, well-spoken salesperson who is comfortable in a hotel lobby and a restaurant kitchen alike. Target-driven, persistent on follow-ups, disciplined about record-keeping, and motivated by closing deals. You know how hospitality buyers think and how to earn their business.
Selection & Compensation
Compensation is based on experience and discussed at interview, with performance incentives on sales closed and a clear growth path.
Pay: ₹15,000.00 - ₹25,000.00 per month
Application Question(s):
- Do you have Hospitality industry experience (Hotels, Restaurant, Cafe, Caterers, Resorts) ?
Education:
Experience:
- B2B sales: 1 year (Preferred)
Language:
- English (Preferred)
- Nepali (Preferred)
Location:
- Shiliguri, West Bengal (Preferred)
Willingness to travel:
Work Location: In person
