Company: HyreSpot HR Services Pvt. Ltd.
Department: Digital Marketing
Job Type: Full-time
Location: Coimbatore, Tamil Nadu
Work Mode: Work from Office
Joining: Immediate
About HyreSpot
HyreSpot HR Services Pvt. Ltd. is a fast-growing HR and Recruitment Solutions company dedicated to connecting businesses with exceptional talent. We are seeking a creative, data-driven, and enthusiastic Social Media Marketing (SMM) Executive to strengthen our digital presence, increase brand awareness, generate quality leads, and build meaningful engagement across social media platforms.
The ideal candidate should be passionate about digital marketing, content creation, audience engagement, and campaign optimization while staying ahead of evolving social media trends.
Key Responsibilities
- Plan, develop, and execute social media strategies aligned with business and marketing objectives.
- Create, schedule, and publish engaging content across LinkedIn, Facebook, Instagram, YouTube, X (Twitter), and other relevant platforms.
- Develop creative content calendars for recruitment campaigns, employer branding, and corporate marketing initiatives.
- Write compelling captions, social media copy, and campaign messages tailored to different audiences.
- Coordinate with graphic designers and video editors to produce high-quality creatives, reels, and promotional videos.
- Manage social media communities by responding to comments, messages, and customer inquiries professionally.
- Monitor audience engagement, follower growth, and campaign performance to identify improvement opportunities.
- Plan and manage paid social media campaigns to improve reach, engagement, lead generation, and conversions.
- Track campaign performance using analytics tools and prepare weekly and monthly reports with actionable insights.
- Conduct competitor research and stay updated on social media trends, platform updates, and best practices.
- Collaborate with HR, Sales, Recruitment, and Marketing teams to support ongoing campaigns and promotional activities.
- Ensure brand consistency across all social media channels and digital communications.
Required Skills
- Strong knowledge of social media marketing strategies and platform best practices.
- Hands-on experience managing LinkedIn, Facebook, Instagram, YouTube, and other major social media platforms.
- Experience with Meta Business Suite, LinkedIn Campaign Manager, and social media scheduling tools.
- Understanding of paid social media advertising, audience targeting, and campaign optimization.
- Excellent content writing, storytelling, and copywriting skills.
- Basic knowledge of Canva, Adobe Photoshop, or similar design tools.
- Familiarity with video editing tools such as CapCut, Adobe Premiere Pro, or similar software is an advantage.
- Experience using Google Analytics, Meta Insights, LinkedIn Analytics, and other performance reporting tools.
- Strong creativity, analytical thinking, communication, and time management skills.
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, Journalism, or a related field.
- 2–5 years of experience in Social Media Marketing, Digital Marketing, or Brand Marketing.
- Experience working with recruitment, HR, B2B, service-based companies, or startup environments will be an added advantage.
- Certifications in Digital Marketing, Social Media Marketing, Meta Blueprint, or Google Digital Marketing are preferred but not mandatory.
Key Performance Indicators (KPIs)
- Growth in followers and audience engagement.
- Increase in brand awareness and social media reach.
- Number of qualified leads generated through social media.
- Campaign engagement rate and conversion performance.
- Improvement in content reach and audience retention.
- Timely execution of marketing campaigns.
What We Offer
- Competitive salary based on experience and skills.
- Performance-based incentives.
- Career growth opportunities in a rapidly growing organization.
- Continuous learning and professional development.
- Exposure to diverse digital marketing and branding projects.
- Collaborative, creative, and performance-driven work environment.
Why Join HyreSpot?
At HyreSpot, your creativity and ideas help shape our brand. You'll have the opportunity to work on impactful marketing campaigns, build engaging digital communities, and contribute directly to business growth while advancing your career in digital marketing.
Apply Now
Interested candidates who can join immediately are encouraged to apply with their updated resume, portfolio or links to social media campaigns they have managed, and details of their current and expected CTC.
Immediate Joiners Preferred
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
