1. Strategic Planning:
- Develop an annual communication plan reflecting past activities, current priorities, and upcoming initiatives.
- Coordinate with the Corporate PR Team, General Manager, and local/international PR agencies for seamless strategy execution.
2. Media Relations & Spokesperson Management:
- Identify key spokespersons and prepare them for media interactions through content development and thorough briefings.
- Act as the main coordinator for media and public communications during crises.
3. Event Development & Execution:
- Conceptualize and execute F&B and lifestyle events to ensure consistent media exposure in collaboration with the F&B Manager, Director of Sales, and General Manager.
4. Marketing Coordination:
- Collaborate with the Marketing team to provide relevant content for marketing campaigns and activities.
5. Stakeholder Engagement:
- Foster strong relationships with domestic and international PR agencies, press representatives, and other key stakeholders like artists, critics, and event organizers.
- Facilitate regular interactions to maintain exposure and strengthen partnerships.
6. Performance Analysis & Reporting:
- Conduct comprehensive reviews of past PR activities, implementing both qualitative and quantitative improvements in coordination with senior leadership.
- Maintain a meticulous record of all media coverage and PR achievements.
Attributes/ Essentials/ Other Information
Should be flexible to move within the company according to requirement and also for personal growth.
