Digital Marketing & Business Development Executive
Experience: 1–2 Years
Job Type: Full-Time
Work Mode: Remote
Role: Digital Marketing + Business Development + Sales
About the Role
We are looking for a proactive and result-oriented Digital Marketing & Business Development Executive who can independently generate leads, identify new business opportunities, connect with potential clients, pitch products/services, and help convert prospects into paying customers.
The role covers both **IT and Non-IT markets, requiring someone who understands digital marketing as well as direct business development, including cold calling, outreach, lead generation, platform-based selling, and deal negotiation.
The ideal candidate should be comfortable approaching individuals, businesses, agencies, startups, SMEs, and other organizations to identify opportunities and close deals.
Key Responsibilities
*Digital Marketing & Lead Generation
* Develop and execute digital marketing strategies for both IT and Non-IT businesses.
* Generate qualified leads through:
* LinkedIn
* Instagram
* Facebook
* Google
* WhatsApp
* Email marketing
* Online communities
* Business directories
* Freelancing platforms
* B2B platforms
* Other relevant digital channels
* Research and identify new platforms where products/services can be promoted and sold.
* Create and manage lead lists of potential clients and businesses.
* Perform competitor and market research to identify new opportunities.
* Identify target industries, customer segments, decision-makers, and potential buyers.
* Track campaigns, leads, responses, conversions, and business opportunities
Business Development & Sales
* Find and approach potential clients through online and offline channels.
* Perform regular **cold calling, cold emailing, LinkedIn outreach, WhatsApp outreach, and direct prospecting**.
* Understand client requirements and identify suitable products/services to offer.
* Prepare and deliver professional pitches and business proposals.
* Communicate with individuals, startups, SMEs, agencies, enterprises, and other organizations.
* Build relationships with prospective clients and maintain regular follow-ups.
* Handle the complete sales cycle from **lead generation → outreach → qualification → discussion → proposal → negotiation → closing**.
* Negotiate with clients and work toward successfully closing deals.
* Identify opportunities for recurring business, upselling, cross-selling, and long-term partnerships.
* Maintain accurate records of prospects, follow-ups, discussions, and deal status.
Agency & Partnership Development
* Identify digital marketing agencies, IT agencies, consultants, freelancers, resellers, and other potential partners.
* Explore **agency-to-agency and white-label business opportunities**.
* Build partnerships for referrals, outsourcing, reselling, and recurring projects.
* Approach agencies that may require development, AI, digital marketing, furniture, interior, commercial, or other business-related services.
* Develop long-term relationships with business partners and referral sources.
Market Expansion
* Research both **IT and Non-IT industries** for potential business opportunities.
* Identify industries and geographical markets with high demand.
* Find suitable platforms, marketplaces, directories, communities, and networks to generate business.
* Experiment with new lead-generation and sales channels.
* Suggest new services, products, packages, or market opportunities based on customer demand.
* Stay updated with current digital marketing, sales, AI, business development, and online marketplace trends.
Required Skills & Qualifications
* 1–2 years of experience in Digital Marketing, Business Development, Sales, Lead Generation, or a similar role.
* Strong communication and interpersonal skills.
* Good English communication skills, both written and verbal.
* Confident in **cold calling and direct client communication**.
* Ability to pitch products/services professionally.
* Strong lead-generation and prospecting skills.
* Basic understanding of:
* SEO
* Social Media Marketing
* Google Ads / Paid Marketing
* Email Marketing
* Content Marketing
* LinkedIn Marketing
* Lead Generation
* CRM / Lead Management
* Experience using LinkedIn and other platforms for business outreach.
* Good research and online prospecting skills.
* Ability to identify decision-makers and relevant business contacts.
* Strong negotiation and follow-up skills.
* Ability to work independently in a remote environment.
* Target-oriented and comfortable working with sales/business development goals.
* Good knowledge of MS Excel / Google Sheets and basic reporting.
* Basic understanding of sales funnels and conversion processes.
Preferred Qualifications
* Experience in selling **IT services, software, websites, AI solutions, digital marketing services, or technology solutions**.
* Experience in selling **physical products, furniture, interior products, commercial products, or B2B products**.
* Experience working with agencies or B2B clients.
* Experience with platforms such as Upwork, Fiverr, LinkedIn, IndiaMART, TradeIndia, Google Business Profile, Clutch, Facebook, Instagram, or similar platforms.
* Experience with CRM tools.
* Understanding of international client acquisition.
* Experience handling clients from India and international markets.
* Basic knowledge of AI tools and modern digital marketing tools.
* Experience creating proposals, quotations, presentations, or sales documents.
What We Are Looking For
We are looking for someone who is:
* **Hungry to generate business and close deals.**
* Comfortable picking up the phone and speaking with prospects.
* Proactive rather than waiting for leads to arrive.
* Good at finding opportunities independently.
* Comfortable approaching strangers and starting business conversations.
* Capable of handling rejection and continuously improving outreach.
* Creative in finding new platforms and methods to generate business.
* Strong in follow-ups and relationship building.
* Comfortable working with both **IT and Non-IT customers**.
* Able to work independently with minimal supervision.
* Focused on measurable results rather than just completing marketing activities.
## Key Performance Areas
Performance may be evaluated based on:
* Qualified leads generated.
* New prospects identified.
* Outreach/cold calls completed.
* Client meetings and discussions generated.
* Proposals/quotations sent.
* Conversion rate.
* New deals closed.
* Revenue generated.
* New agencies/partners acquired.
* New marketing/sales channels discovered.
* Repeat and recurring business generated.
Important
This is **not a purely social-media or content-posting role**.
The candidate will be expected to actively participate in **lead generation, sales, cold calling, client acquisition, business development, platform research, pitching, negotiation, follow-ups, and deal closure**.
The ideal candidate should think like a **business developer and digital marketer combined** and should be willing to explore any legitimate channel that can generate qualified business opportunities.
Pay: From ₹20,000.00 per month
Work Location: Remote
