Job Title: Meta Ads Specialist
Company: Orthosquare Multispeciality Dental Clinic Pvt. Ltd.
Location: Vile Parle East, Mumbai
Job Type: Full-Time (Work From Office)
Experience: 2–5 Years
Salary: Best in the Industry (Based on Experience)
About Orthosquare
Orthosquare is one of India's fastest-growing dental healthcare chains, committed to providing world-class dental treatments through advanced technology and exceptional patient care. We are looking for a talented Meta Ads Specialist to drive lead generation and brand awareness through high-performing Facebook and Instagram advertising campaigns.
Job Summary
We are seeking a data-driven and performance-oriented Meta Ads Specialist to manage, optimize, and scale paid advertising campaigns across Facebook and Instagram. The ideal candidate should have a strong understanding of Meta Ads Manager, audience targeting, conversion tracking, and performance marketing, with the ability to generate quality leads while maximizing ROI.
Key Responsibilities
- Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.
- Develop lead generation campaigns to increase patient appointments and clinic inquiries.
- Conduct audience research and create custom, lookalike, and retargeting audiences.
- Monitor campaign performance and optimize budgets, bidding strategies, and creatives.
- Perform A/B testing on ad creatives, copies, landing pages, and audiences.
- Track campaign performance using Meta Pixel, Conversion API, Google Analytics, and UTM parameters.
- Collaborate with the graphic design and content teams to create high-converting ad creatives.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with Meta advertising policies, algorithm changes, and digital marketing trends.
- Optimize campaigns to improve Cost per Lead (CPL), Return on Ad Spend (ROAS), and conversion rates.
- Coordinate with clinic operations and marketing teams to improve lead quality and campaign effectiveness.
Required Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- 2–5 years of hands-on experience managing Meta Ads campaigns.
- Strong expertise in Meta Ads Manager and Business Manager.
- Experience with Meta Pixel, Conversion API, Google Analytics (GA4), and Google Tag Manager.
- Excellent analytical and reporting skills.
- Strong understanding of lead generation and performance marketing.
- Proficiency in Microsoft Excel and reporting tools.
- Good communication and problem-solving skills.
Preferred Skills
- Experience in healthcare, dental, or medical marketing.
- Knowledge of Canva, Adobe Photoshop, or other creative tools.
- Understanding of landing page optimization and conversion rate optimization (CRO).
- Experience managing monthly advertising budgets.
Key Performance Indicators (KPIs)
- Qualified leads generated.
- Cost Per Lead (CPL).
- Return on Ad Spend (ROAS).
- Click-Through Rate (CTR).
- Conversion Rate.
- Cost Per Acquisition (CPA).
- Campaign ROI.
- Lead quality and appointment conversion rate.
Why Join Orthosquare?
- Opportunity to work with one of India's leading dental healthcare brands.
- Career growth in performance marketing and digital advertising.
- Collaborative and innovative work environment.
- Exposure to high-budget, multi-location marketing campaigns.
- Performance-based incentives and learning opportunities.
Application Criteria
- Work Location: Vile Parle East, Mumbai (Work From Office)
- Only candidates residing in Mumbai should apply.
- Immediate joiners will be preferred.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
