Job Title:
Performance Marketing Manager Position: Full Time | Bengaluru
About Us At BrightCHAMPS,
we’re committed to bridge the gap between traditional education and thecskills kids need to thrive in a fast-changing world. Trusted by parents and students across 30+ countries, we deliver world-class learning experiences in technology, STEM, AI, financial literacy, communication, and more. With over 200,000 classes scheduled every month, we’re creating a global movement to equip children with the tools they need to lead successful, fulfilling lives with expert-designed courses tailored to each child’s age and grade. Aboutthe Role As our Performance Marketing Manager, you'll drive customer acquisition at scale for our mission-driven EdTech platform, owning high-budget Google and Meta campaigns that fuel growth across India, SEA, MENA, and beyond. This is a high-impact, hands-on role where you'll experiment with cutting-edge strategies like Performance Max and Advantage+ campaigns, optimize for ROAS and LTV in a subscription model, and collaborate cross-functionally to turn data into millions in revenue. If you love scaling funnels, A/B testing creatives, and delivering measurable wins in a fast-paced startup environment, this is your chance to shape BrightCHAMPS' global expansion while growing your expertise in international markets.
Key Responsibilities: ● Own end-to-end management of Google Ads accounts across Search, Display, YouTube, Performance Max, and Discovery campaigns ● Build and scale campaigns targeting parents and students across India, Southeast Asia, the Middle East, and other key markets ● Conduct deep keyword research, audience segmentation, and intent mapping to maximize relevance and Quality Score ● Implement and optimize Smart Bidding strategies (Target CPA, Target ROAS, Maximize Conversions) across funnel stages ● Manage Performance Max campaigns including asset group strategy, audience signals, and listing feed optimization ● Own end-to-end management of Meta Ads (Facebook & Instagram) across Awareness, Consideration, and Conversion objectives ● Build prospecting and retargeting funnels using Custom Audiences, Lookalikes, Interest, and Broad targeting strategies ● Manage campaign structures across Advantage+ Shopping Campaigns (ASC), Lead Gen, and Conversion campaigns ● Analyze campaign performance and continuously optimize for CAC, ROAS, and LTV ● Collaborate with creative teams to test ad copies, hooks, and creatives for performance improvement ● Work closely with analytics and product teams to improve funnel conversion rates and attribution accuracy ● Generate actionable insights through dashboards and performance reports Requirements: ● 4+ years of hands-on experience managing both Google Ads and Meta Ads, with budgets of ₹50L+ per month combined ● Deep expertise in Google Search, Display, YouTube, and Performance Max campaigns ● Strong command of Meta campaign structures, Advantage+, Lead Gen, and retargeting funnels ● Solid understanding of Smart Bidding (Google) and Meta's auction, delivery, and learning phase dynamics ● Experience with Meta Pixel, Conversions API (CAPI), and post-iOS14 attribution strategies ● Proficiency in Google Analytics 4, Google Tag Manager, and Meta Events Manager ● Strong analytical skills; comfortable with Excel/Sheets, Looker Studio, or similar dashboarding tools ● Prior experience in edtech, D2C, or subscription-based businesses ● Exposure to international markets (SEA, MENA, or US) What We’re Looking For: ● Strong ownership mindset with a bias for action ● Data-driven decision-maker with a growth-first approach ● Ability to balance performance, creativity, and experimentation ● Someone who thrives in a fast-paced, high-impact environment
Pay: ₹1,000,000.00 - ₹1,400,000.00 per year
Application Question(s):
- Do you have a working laptop?
- Total years of experience you hold?
- Current CTC?
- Expected CTC?
- Are you currently residing in Bangalore?
- What is your notice period?
Work Location: In person
