Job Description – Area Sales Manager (Karnataka)
Position: Area Sales Manager – Karnataka
Location: Bengaluru, Karnataka
Department: Sales & Business Development
Reporting To: Regional Sales Manager / Head of Sales
Company: Vilcart Solutions Pvt. Ltd.
About the Role
Vilcart Solutions Pvt. Ltd. is looking for a highly motivated and result-oriented Area Sales Manager to drive sales growth across Karnataka. The ideal candidate should have strong experience in FMCG sales and distribution, preferably from brands such as Aachi, Gold Winner, Freedom Oil, Fortune, Saffola, Sunpure, GRB, MTR, ITC, Britannia, Parle, Nandini, or other leading FMCG organizations.
The role involves managing distributor networks, expanding retail coverage, driving primary and secondary sales, developing rural markets, and leading field sales teams to achieve aggressive business targets.
Key ResponsibilitiesSales & Business Development
· Drive primary and secondary sales across assigned Karnataka territories.
· Achieve monthly, quarterly, and annual sales targets.
· Identify new business opportunities and expand market penetration.
· Develop territory growth plans to increase revenue and market share.
· Ensure consistent growth in General Trade and Rural Markets.
Distributor & Channel Management
· Appoint, manage, and develop distributors across Karnataka.
· Strengthen distributor relationships to improve business performance.
· Monitor distributor ROI, stock availability, claims, and collections.
· Ensure effective retailer coverage through distributors and field teams.
Retail & Market Expansion
· Expand product availability across General Trade, Modern Trade, and Rural Markets.
· Increase outlet coverage and retailer engagement.
· Drive merchandising, visibility, and promotional activities.
· Execute trade schemes, retailer activation programs, and market campaigns.
Team Management
· Lead and mentor Sales Officers, Territory Sales Executives, and field sales representatives.
· Conduct market visits, coaching sessions, and performance reviews.
· Track team productivity, outlet coverage, and target achievement.
· Build a high-performance sales culture across the territory.
Trade Marketing & Execution
· Execute trade marketing initiatives and sales promotion activities.
· Coordinate product launches and market activation campaigns.
· Monitor competitor activities, pricing, and market trends.
· Ensure effective implementation of POSM and branding activities.
Operations & Reporting
· Monitor sales forecasts, stock planning, and inventory movement.
· Ensure timely collections and adherence to company credit policies.
· Prepare periodic sales reports, market intelligence reports, and business reviews.
· Coordinate with supply chain and operations teams for smooth order fulfillment.
Required Qualifications
· Bachelor’s Degree in Business Administration, Commerce, Marketing, or related field.
· MBA preferred.
Experience
· 8–15 years of experience in FMCG Sales, Distribution, Channel Sales, or Retail Expansion.
· Candidates from Aachi, Gold Winner, Freedom Oil, Fortune, Saffola, Sunpure, MTR, GRB, ITC, Britannia, Parle, or similar FMCG companies are highly preferred.
· Strong experience in distributor management and Karnataka market development.
Required Skills
· FMCG Sales & Distribution
· Area Sales Management
· Distributor Management
· General Trade Sales
· Rural Market Development
· Team Leadership
· Channel Development
· Trade Marketing
· Retail Expansion
· Business Development
· Collection Management
· Sales Forecasting & Planning
· Negotiation & Relationship Management
· MS Excel, PowerPoint, and Sales Reporting Tools
Key Performance Indicators (KPIs)
· Achievement of sales targets
· Distributor productivity and growth
· Outlet coverage and market penetration
· Secondary sales growth
· Collection efficiency
· Team productivity and retention
· Visibility and merchandising standards
· New distributor and retailer acquisition
Preferred Candidate Profile
· Strong experience handling Karnataka territory.
· Existing distributor and retailer network across Karnataka.
· Proven track record of consistently achieving sales targets.
· Excellent leadership, communication, and negotiation skills.
· Willingness to travel extensively across Karnataka.
Why Join Vilcart?
· Opportunity to lead a fast-growing FMCG distribution network.
· High visibility role with significant business impact.
· Growth-oriented work environment with strong career progression.
Pay: ₹100,000.00 - ₹1,400,000.00 per year
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
- Work from home
Work Location: In person
