Job Title: Content Writer
About RetailSera
RetailSera is a results-driven digital marketing agency helping businesses grow through innovative marketing strategies, performance campaigns, branding, SEO, social media marketing, and content marketing solutions. We work with clients across diverse industries to create impactful digital experiences that drive engagement and conversions.
Position Overview
We are looking for a creative and detail-oriented Content Writer to join our growing team. The ideal candidate should have strong writing skills, a passion for storytelling, and the ability to create engaging content tailored to different digital platforms. You will be responsible for developing high-quality content that supports our clients' marketing goals and enhances their online presence.
Key Responsibilities
- Write clear, compelling, and SEO-friendly content for websites, blogs, landing pages, social media, email campaigns, and marketing materials.
- Conduct research on industry-related topics to create informative and engaging content.
- Collaborate with SEO specialists, designers, and marketing strategists to develop content aligned with campaign objectives.
- Optimize content for search engines using relevant keywords and best practices.
- Create content calendars and maintain consistency in brand messaging.
- Proofread and edit content to ensure accuracy, clarity, and quality.
- Develop creative content ideas to improve audience engagement and lead generation.
- Stay updated on digital marketing trends, content strategies, and industry developments.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- 2–3 years of experience in content writing, copywriting, or digital marketing.
- Excellent written and verbal communication skills.
- Strong understanding of SEO principles and content optimization techniques.
- Ability to write for multiple industries and target audiences.
- Familiarity with content management systems (WordPress preferred).
- Knowledge of AI content tools and digital marketing platforms is an advantage.
- Strong research, editing, and proofreading skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Experience working in a digital marketing agency.
- Basic understanding of social media marketing and performance marketing.
- Portfolio showcasing blogs, website content, social media copies, or marketing campaigns.
What We Offer
- Competitive salary package.
- Opportunity to work with diverse clients and industries.
- Learning and growth opportunities in digital marketing.
- Collaborative and creative work environment.
- Performance-based incentives and career advancement opportunities.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
