About the Role
We're looking for a highly creative, proactive, and driven Growth Marketing Associate who is passionate about building a brand from the ground up. This role is ideal for someone who enjoys content creation, branding, storytelling, community building, and turning ideas into action.
As an early member of the team, your role will go far beyond traditional marketing. You won't simply be helping us promote the brand you'll help build it. You'll have the opportunity to shape the brand's voice, personality, and growth while working closely with the founders on creative initiatives.
Key Responsibilities
Create engaging content for Instagram, YouTube, and emerging social platforms.
Plan and execute content shoots, campaigns, and brand initiatives.
Be comfortable appearing in front of the camera for brand-related content.
Stay updated with the latest Instagram trends, viral formats, and cultural conversations, and identify opportunities to leverage them for brand growth.
Create and edit Instagram Reels using Instagram's native editing tools.
Build, engage, and nurture an online community through meaningful interactions.
Brainstorm creative ideas for products, campaigns, collaborations, and content.
Work closely with the creative team to bring ideas to life.
Help establish and maintain a premium, authentic, and consistent brand identity.
Contribute to shaping the brand's voice, personality, and culture.
Take ownership of ideas and proactively identify opportunities to improve the brand.
Experiment with new content formats, campaigns, and creative strategies to drive brand growth.
Who We're Looking For
We're not looking for someone to simply manage social media.
We're looking for someone who:
Is passionate about branding, marketing, storytelling, and culture.
Thinks beyond the brief and brings fresh ideas to the table.
Has a proactive, ownership-driven mindset.
Enjoys building brands from scratch.
Is comfortable creating and appearing in video content.
Understands what performs well on Instagram and keeps up with evolving social media trends.
Is creative, curious, and willing to experiment.
Can work independently while collaborating effectively with the team.
Has strong communication and interpersonal skills.
Requirements
Must own a good-quality camera (DSLR, mirrorless, or an equivalent high-quality camera).
Prior experience in content creation and social media marketing is preferred.
Should be comfortable editing Reels using Instagram's built-in editing features.
Strong understanding of Instagram trends, audience engagement, and content that drives organic growth.
Passion for branding, creativity, and community building.
Why Join Us?
This is more than a marketing role—it's an opportunity to build something meaningful from the ground up.
You'll gain hands-on exposure to:
Branding and brand strategy
Growth marketing
Content creation
Community building
Campaign ideation and execution
Product development
Creative collaborations
Business strategy
You'll have the freedom to test ideas, launch initiatives, create content, and directly influence the growth and direction of the brand.
We're not looking for the most experienced person—we're looking for someone who is curious, creative, proactive, and genuinely excited about building a brand that makes a real impact.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: Remote
