Key Responsibilities
- Driving revenue for all B2C categories
o Achievement of sales revenue & volume targets across B2C categories (incl. NPDs) for all the branches.
o Input to develop sales plans to deliver growth and market share
- Development of strong channel infrastructure (distribution, dealers)
o Development of scaled distribution/ dealer infrastructure within the branch to maximize cross category synergies
o Initiatives to grow current distribution infrastructure e.g. channel finance
- Driving On Ground Operations
o Retail activation – Numeric and weighted coverage, retailer scanning, in-store activation
o Tertiary activation – Driving strong relationship with electricians and scanning
o BDM/ RDM coverage and productivity, institutionalizing digital ways of working
o Drive secondary and tertiary demand generation through local ATL / BTL plan (including meets)
o Operationalization of Trade schemes and effectiveness
o Ensure right supply chain network (warehouse etc.) and stock availability basis demand planning – ensure overdue and non-moving stock
o Appointment of manpower across functions (sales, marketing, influencer etc.)
- Other areas of responsibility
o Presentation of Sales, distribution (Outlets/Towns), collections, Overdue, Liquidation of non-moving Stock, action plan & reports to the top management
o Driving rigorous governance for overall objectives and key initiatives
Authorities
- Input to sales plan for PWR and FMEG for the branch
- Approval of distributor / dealer addition as per norms
- Set up input metrics targets for primary, secondary and tertiary for the branch
- Co-approval on branch budgets of gifts for meets, POSM plan, other ATL activity etc.
- Sign-off on warehouse requirement in branch
- Co-approval on all manpower requirements across verticals in branch
Must Haves
- B.E. / B.Tech. and Postgraduate
- 15+ years in sales roles with consumer durables / FMEG companies
- Value driven decision making
- On-ground Problem Solving
- Developing People with Empathy
