Internal Hiring
Job Summary:
We are seeking a results-driven and creatively skilled Social Media Marketing Executive with
strong expertise in Meta Ads, Google Ads, YouTube Ads, and content creation. The ideal
candidate should be capable of both analytical performance marketing and visually engaging
content development including video editing and graphic design.
Key Responsibilities:
1. Paid Advertising & Performance Marketing
Plan, execute, and optimize paid marketing campaigns across Meta (Facebook &
Instagram), Google Ads, and YouTube Ads.
Create, monitor, and optimize ad creatives and copy for best results (CTR, CPA, ROAS).
Conduct keyword research and audience targeting strategies for each platform.
A/B testing of creatives, ad sets, and landing pages.
2. Creative Content Development
Design static and motion graphics for social media and ad campaigns.
Develop compelling thumbnails for YouTube and video campaigns to drive clickthroughs.
Edit promotional and marketing videos for use on social platforms and paid campaigns.
3. Social Media Analytics & Insights
Analyze and interpret data from Facebook Insights, Instagram Insights, and YouTube
Analytics.
Generate monthly reports highlighting KPIs, performance trends, and actionable insights.
Suggest improvements based on performance metrics and audience behavior.
4. Web & Cross-Platform Tracking
Set up and monitor campaigns via Google Analytics and other relevant tools.
Track user behavior, conversions, and campaign ROI to evaluate effectiveness.
Collaborate with web and landing page teams to improve funnel efficiency.
Requirements:
Proven work experience (2+ years) in digital marketing, social media marketing, or
performance marketing.
Hands-on experience with Meta Ads Manager, Google Ads, and YouTube Ads.
Strong knowledge of graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva).
Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut).
Working knowledge of Facebook Business Suite, Instagram Creator Studio, Google
Analytics.
Excellent written and visual communication skills.
Ability to handle multiple campaigns and projects simultaneously.
Job Type: Full-time
Pay: ₹35,000.00 - ₹40,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Experience:
- Social media marketing: 2 years (Required)
Work Location: In person
