A Digital Marketing Executive manages an organization's online presence, driving brand awareness, lead generation, and sales through channels like SEO, SEM, social media, and email marketing. They create campaigns, analyze performance metrics, and maintain website content to optimize ROI. Key roles include managing PPC ads, social media engagement, and using tools like Google Analytics and CRM systems. Workable +6Key Responsibilities
- Campaign Strategy: Develop and execute online marketing campaigns, including social media (Facebook, Twitter) and paid ads (Google AdWords, LinkedIn) to increase brand awareness.
- SEO/SEM Management: Conduct keyword research, optimize website content, and manage PPC budgets to improve ranking and traffic.
- Email Marketing: Prepare online newsletters and promotional emails, and organize their distribution.
- Analytics & Reporting: Measure and report on the performance of digital marketing efforts using tools like Google Analytics, identifying trends and insights.
- Content & Creative: Collaborate with designers and content creators to create, edit, and update marketing materials for websites and social media.
- Website Maintenance: Maintain the company’s digital presence through web updates and CMS tools. Workable +6
Key Requirements
- Experience: Proven experience as a Digital Marketing Executive or similar role.
- Tools: Hands-on experience with tools like Google Ads, Facebook Ad Manager, SEO tools, and CMS (e.g., WordPress).
- Knowledge: Strong understanding of current online marketing trends, best practices, and web analytics.
- Skills: Exceptional communication skills, content writing proficiency, and analytical thinking.
- Education: BSc/BA in Marketing, Communication, or a related field. LinkedIn +4
Performance Metrics
- Increase in website traffic and engagement.
- Cost Per Lead (CPL) and Return on Investment (ROI) of campaigns.
- Conversion rates from social media and advertising efforts.
Job Types: Part-time, Fresher, Internship
Contract length: 3 months
Pay: ₹8,086.00 - ₹25,418.64 per month
Expected hours: 6 – 30 per week
Work Location: Remote
