Brand: Alankrit Location: Lucknow, India Position Type: Full-time / Part-time
About Us
We are a premium retail and designer apparel brand dedicated to preserving heritage craftsmanship while expanding our digital footprint. As we aggressively scale our online revenues, we are looking for a skilled, detail-oriented E-commerce Developer to take complete technical ownership of our web platforms, ensuring a seamless, luxury shopping experience for our clients.
Position Summary
We are seeking an experienced E-commerce Developer who is equally proficient in WordPress/WooCommerce and Shopify. You will be responsible for frontend styling, backend optimizations, mobile performance, and third-party integrations (such as CRM, payment gateways, and WhatsApp Business APIs). The ideal candidate understands that website architecture directly influences conversion rates, page speed, and customer trust.
Key Responsibilities1. Platform Management & Maintenance
- WordPress/WooCommerce: Manage theme customization, maintain database health, optimize plugins, and ensure robust security protocols (including setting up 2FA/Google Authenticator for administrative staff).
- Shopify: Set up, customize, and manage Shopify store themes, manage apps, and configure product catalogs, collections, and navigation structures.
- Migration Readiness: Provide technical insights and execution capability should the brand require cross-platform migration or headless e-commerce setups in the future.
2. Conversion Rate Optimization (CRO) & Mobile Performance
- Optimize both WordPress and Shopify storefronts for maximum mobile loading speed (targeting under 2.5 seconds).
- Compress and optimize high-resolution luxury product imagery without compromising visual quality.
- Audit and refine the checkout funnel to eliminate friction and reduce cart abandonment rates.
3. Integrations & Tracking
- Integrate and test official WhatsApp Business APIs (e.g., Interakt, AiSensy, WATI) for automated cart recovery, order confirmations, and customer support.
- Properly set up and maintain data tracking scripts, including Meta Pixel, Meta Conversions API (CAPI), and Google Analytics (GA4) to ensure performance marketing metrics are 100% accurate.
Technical Skills & Qualifications
- Experience: 2–5 years of hands-on experience building and managing commercial e-commerce stores on both WordPress and Shopify.
- Core Languages: Proficient in HTML5, CSS3, JavaScript, and PHP (for WordPress) along with a solid understanding of Liquid (Shopify’s templating language).
- Responsive Design: Deep knowledge of mobile-first UI/UX principles. Elements must look perfect and polished on smartphones.
- Problem-Solving: Ability to debug theme conflicts, server errors, or broken webhooks quickly during high-traffic festive sale periods.
Behavioral Traits We Look For
- An Eye for Luxury Aesthetics: Understanding that a premium brand requires clean typography, precise pixel spacing, and elegant transitions.
- Clear Communication: Ability to explain technical website issues or updates in simple, business-oriented terms to non-technical stakeholders.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: Hybrid remote in Lucknow, Uttar Pradesh
