Key Responsibilities
- Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other advertising platforms.
- Conduct keyword research and competitor analysis to improve campaign performance.
- Create compelling ad copies and coordinate with the design team for ad creatives.
- Monitor daily campaign performance, budgets, bids, and conversions.
- Optimize campaigns to improve CTR, Quality Score, CPC, CPA, and ROAS.
- Set up and track conversions using Google Analytics, Google Tag Manager, and platform-specific tracking tools.
- Prepare weekly and monthly performance reports with actionable insights.
- Perform A/B testing for ad copies, landing pages, and audience targeting.
- Stay updated with the latest PPC trends, platform updates, and industry best practices.
- Collaborate with SEO, content, and web development teams to improve overall digital marketing performance.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 3–6 months of experience in PPC through a job, internship, or professional training.
- Basic knowledge of Google Ads and Meta Ads Manager.
- Understanding of keyword research, campaign structure, and bidding strategies.
- Familiarity with Google Analytics (GA4) is a plus.
- Good analytical and problem-solving skills.
- Proficiency in MS Excel or Google Sheets.
- Strong communication skills and willingness to learn.
Pay: ₹12,000.00 - ₹15,000.00 per month
Work Location: In person
