Experience Required: 6–8+ years
Department: Performance Marketing
Reporting To: Founder / Head of Digital Marketing
Role Overview
We are looking for an experienced and performance-driven Senior Performance Marketer to manage and scale paid advertising campaigns across Meta Ads, Google Ads, Amazon Ads and Flipkart Ads.
The candidate will be responsible for developing full-funnel strategies, generating qualified leads and sales, managing client accounts, improving campaign profitability and implementing accurate conversion tracking. The role also requires strong knowledge of landing pages, WordPress, Shopify, marketing automation and conversion-rate optimisation.
The ideal candidate should be capable of independently managing campaigns, communicating with clients, coordinating with creative and development teams, and mentoring junior team members.
Key ResponsibilitiesPaid Advertising
- Plan, launch, manage and optimise campaigns across Meta Ads and Google Ads.
- Manage Meta lead-generation, sales, retargeting, catalogue and Advantage+ campaigns.
- Manage Google Search, Performance Max, Display, Shopping, YouTube and remarketing campaigns.
- Build campaign structures based on the client’s objectives, audience, budget and sales funnel.
- Monitor and optimise campaign budgets, bids, targeting, placements, creatives and conversion events.
- Improve CPL, CPA, CAC, ROAS, conversion rate and overall campaign profitability.
- Develop retargeting and remarketing strategies across different stages of the customer journey.
- Scale profitable campaigns while maintaining lead quality and acquisition costs.
Amazon and Flipkart Advertising
- Manage Amazon Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
- Manage Flipkart Product Listing Ads, Smart Campaigns and marketplace promotional campaigns.
- Conduct marketplace keyword research, competitor analysis and search-term optimisation.
- Improve product visibility, advertising sales, ACoS, TACoS and ROAS.
- Coordinate with the marketplace team regarding product listings, pricing, inventory and account-health issues.
- Identify listing-related factors that may negatively affect advertising performance.
- Prepare marketplace media plans and campaign-growth strategies.
Lead Generation and Sales Campaigns
- Develop lead-generation strategies for service-based and local businesses.
- Build lead qualification systems to reduce irrelevant or junk leads.
- Analyse lead quality, customer intent and lead-to-sale conversion rates.
- Coordinate with client sales teams to understand lead feedback and improve campaign targeting.
- Create WhatsApp and CRM-based follow-up workflows.
- Develop automated lead-nurturing and remarketing sequences.
- Optimise campaigns for both lead volume and actual business outcomes.
Tracking and Analytics
- Set up and troubleshoot Google Analytics 4, Google Tag Manager and conversion tracking.
- Implement Meta Pixel, Conversion API and server-side tracking.
- Configure campaign events, custom conversions and attribution systems.
- Create custom dashboards and campaign reports.
- Audit existing tracking setups and resolve discrepancies between platforms.
- Analyse user behaviour, audience performance and conversion paths.
- Ensure accurate tracking for websites, landing pages, Shopify stores and WordPress websites.
Landing Pages, Funnels and CRO
- Audit websites and landing pages for conversion-related issues.
- Coordinate with developers to create high-converting WordPress and Shopify landing pages.
- Recommend improvements to UI/UX, page speed, forms, checkout flow and calls to action.
- Build lead-capture, upsell, remarketing and checkout funnels.
- Conduct A/B tests for landing pages, ad creatives, offers and audience segments.
- Use heatmaps and behavioural data to improve conversion rates.
- Ensure alignment between advertisements, landing pages and customer offers.
Automation and CRM
- Set up marketing automation using tools such as Pabbly, WATI, Interakt, Zoko, Gallabox and n8n.
- Develop WhatsApp automation, chatbot and drip-marketing workflows.
- Integrate lead forms with CRMs, spreadsheets and communication platforms.
- Create automated lead-qualification and follow-up systems.
- Improve lead response time and reduce lead leakage.
Creative Strategy
- Develop performance-focused creative strategies for lead and sales campaigns.
- Write or review persuasive advertising copy, hooks, headlines and calls to action.
- Coordinate with graphic designers, video editors and content teams.
- Prepare creative briefs based on campaign data and audience insights.
- Analyse creative performance and recommend new variations.
- Identify creative fatigue and introduce new concepts to maintain campaign performance.
Required Skills and Experience
- 6–8+ years of hands-on experience in performance marketing.
- Strong experience with Meta Ads Manager and Google Ads.
- Practical experience managing Amazon and Flipkart advertising campaigns.
- Experience managing both lead-generation and e-commerce campaigns.
- Strong knowledge of campaign funnels, remarketing and customer acquisition.
- Proven experience managing and scaling significant advertising budgets.
- Strong understanding of CPL, CPA, CAC, ROAS, ACoS, TACoS, CTR, CPC and conversion rate.
- Experience with GA4, GTM, Meta Pixel and Conversion API.
- Understanding of browser-side and server-side tracking.
- Experience with WordPress, Elementor and Shopify.
- Knowledge of landing-page optimisation, funnels and conversion-rate optimisation.
- Familiarity with WhatsApp API, CRM and marketing automation tools.
- Strong analytical and problem-solving abilities.
- Excellent client communication and presentation skills.
- Ability to manage several campaigns and client accounts simultaneously.
- Experience working in a digital marketing agency will be preferred.
Preferred Qualifications
- Google Ads certification.
- Meta Blueprint certification.
- Experience with Google Merchant Center and product feeds.
- Knowledge of Amazon Seller Central and Flipkart Seller Hub.
- Experience with heatmap and A/B testing tools.
- Familiarity with n8n, Pabbly, WATI, Interakt or similar automation platforms.
- Basic understanding of SEO, website development and marketplace management.
- Previous experience mentoring or managing a performance marketing team.
Key Performance Indicators
The candidate’s performance will be measured based on:
- Qualified leads and sales generated.
- Cost per lead and cost per acquisition.
- Return on ad spend.
- Amazon and Flipkart ACoS and TACoS.
- Lead quality and lead-to-sale conversion rate.
- E-commerce revenue growth.
- Campaign profitability and budget utilisation.
- Conversion-rate improvement.
- Client satisfaction and retention.
- Accuracy of tracking and reporting.
- Timely campaign execution.
- Performance of junior team members and managed accounts.
Pay: ₹25,000.00 - ₹45,000.00 per month
Experience:
- Digital marketing: 3 years (Required)
Work Location: In person
