Digital Marketing Specialist
We are looking for a creative and result-driven Digital Marketing Specialist to manage and improve our online presence across multiple digital platforms. The ideal candidate should have experience in social media marketing, SEO, paid advertising, content planning, and performance tracking.
Key Responsibilities
- Plan and execute digital marketing campaigns across social media, Google, and other online platforms
- Manage and grow social media accounts including Instagram, Facebook, LinkedIn, and YouTube
- Create engaging content ideas, captions, and campaign strategies
- Run and optimize Meta Ads and Google Ads campaigns
- Monitor SEO performance and improve website rankings
- Coordinate with designers, developers, and content creators
- Track campaign performance using analytics tools and generate reports
- Handle email marketing and lead generation activities
- Stay updated with the latest digital marketing trends and tools
Required Skills
- Knowledge of SEO, SEM, and social media marketing
- Experience with Meta Ads Manager and Google Ads
- Understanding of content marketing and branding
- Basic knowledge of Canva, Photoshop, or other creative tools
- Familiarity with Google Analytics and Search Console
- Good communication and copywriting skills
- Ability to manage multiple campaigns and deadlines
Qualification
- Bachelor’s degree in Marketing, Business, Media, or related field
- 1–3 years of experience in digital marketing preferred
- Certifications in Google Ads or Meta Ads will be an advantage
Preferred Qualities
- Creative thinker with marketing strategy skills
- Strong analytical and problem-solving abilities
- Team player with good communication skills
- Passion for digital trends and brand growth
Job Type
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: Hybrid remote in Thiruvananthapuram, Kerala
