About Route Academy
Route Academy is a leading professional training and skill development institution committed to preparing industry-ready professionals through practical, career-focused education. We specialize in programs such as AI-Integrated Data Analytics, Certified Business & Financial Analyst (CBFA), AI-Integrated Logistics & Supply Chain Management, and other professional certification courses. We are looking for a passionate and results-driven Digital Marketing Expert to strengthen our digital presence and support our growth.
Job Summary
We are seeking an experienced Digital Marketing Expert with a minimum of 3 years of proven experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should have a strong understanding of lead generation, branding, content strategy, social media marketing, and performance marketing, preferably in the education or training sector.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies to generate quality student leads.
- Plan and manage paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube.
- Optimize website performance through SEO and improve search engine rankings.
- Manage and grow Route Academy's social media presence across all major platforms.
- Create engaging content, including posts, blogs, videos, email campaigns, and promotional materials.
- Monitor campaign performance using analytics tools and prepare performance reports with actionable insights.
- Collaborate with the admissions, placement, and design teams to execute marketing campaigns.
- Manage email marketing, remarketing campaigns, and marketing automation.
- Track competitor activities and recommend innovative digital marketing strategies.
- Ensure maximum ROI on all digital marketing initiatives.
Required Skills
- Minimum 3 years of hands-on experience in Digital Marketing.
- Strong knowledge of:
- Google Ads
- Meta Ads Manager
- SEO & SEM
- Social Media Marketing
- Google Analytics
- Email Marketing
- Content Marketing
- Lead Generation
- Marketing Automation
- Experience using tools such as Canva, Adobe Creative Suite, WordPress, and CRM platforms is an advantage.
- Excellent communication, creativity, and analytical skills.
Preferred Qualifications
- Bachelor's or Master's Degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Google Ads, Meta Blueprint, HubSpot, or other relevant digital marketing certifications will be an added advantage.
- Prior experience in the education, edtech, training, or skill development sector is preferred.
Why Join Route Academy?
- Opportunity to work with a fast-growing professional training institution.
- Lead innovative digital marketing campaigns with measurable impact.
- Professional growth and career advancement opportunities.
- Collaborative and dynamic work environment.
- Attractive salary package based on experience and performance.
How to Apply
Interested candidates may send their updated resume and portfolio to:
[email protected]
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
