We are looking for a Landing Page Optimization Specialist who can improve conversion rates by optimizing landing pages, user experience, and campaign alignment. The ideal candidate should be analytical, creative, and focused on delivering high-converting pages.
Key Responsibilities
- Analyze and optimize landing pages for better conversion rates
- Identify user behavior patterns and reduce bounce rates
- Conduct A/B testing on headlines, layouts, CTAs, and forms
- Work closely with Google Ads / paid campaigns to improve performance
- Collaborate with design, content, and development teams
- Monitor KPIs such as conversion rate, bounce rate, and engagement
- Use tools like Google Analytics, heatmaps, and tracking tools
- Suggest improvements for UI/UX and funnel performance
Requirements
For Freshers:
- Basic understanding of digital marketing and landing pages
- Strong analytical and problem-solving skills
- Interest in CRO and user experience
- Familiarity with Excel / Google Sheets
For Experienced Candidates:
- 6 months to 3 years of experience in landing page optimization / CRO
- Experience with A/B testing tools and methodologies
- Understanding of user behavior and conversion strategies
- Hands-on experience with Google Analytics and tracking tools
- Basic knowledge of HTML/CSS (preferred)
Skills Required
- Conversion Rate Optimization (CRO)
- A/B testing and experimentation
- Data analysis and interpretation
- Understanding of UI/UX principles
- Attention to detail and creative thinking
Salary & Benefits
- Competitive Salary + Performance Incentives
- Career growth opportunities
- Opportunity to work on high-conversion campaigns
Job Types: Full-time, Permanent, Fresher
Pay: ₹10,000.00 - ₹30,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Ability to commute/relocate:
- Vaishali, Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)
Work Location: In person
