About Artist in Me
Artist in Me (AIM) is a new, bootstrapped startup building a creative lifestyle brand and launching its social media presence across multiple platforms.
We're looking for a Social Media Videographer & Editor who can not only shoot and edit great content, but also understand how to create content that grows organically.
This is an opportunity to join AIM at an early stage and play an important role in building our social media presence from the ground up.
Key Responsibilities
Video Production
- Plan and shoot social media content, primarily on weekends.
- Handle camera setup, lighting, audio and basic production requirements.
- Shoot short-form content/Reels/Shorts as well as long-form YouTube videos.
- Capture different formats, angles, B-roll and behind-the-scenes content.
Video Editing
- Edit long-form YouTube videos.
- Edit Instagram Reels, YouTube Shorts and other short-form content.
- Create engaging cuts, transitions, captions, graphics, sound effects and music.
- Adapt content appropriately for different platforms and formats.
- Create thumbnails and/or work with designers to develop effective thumbnails.
Social Media & Content Growth
- Develop and execute a social media content strategy across YouTube, Instagram and other relevant platforms.
- Research trending formats, sounds, topics, challenges and content styles relevant to our audience.
- Understand what makes a strong hook, thumbnail, title and opening.
- Identify opportunities to improve watch time, retention, engagement, shares and saves.
- Analyse content performance and use insights to improve future videos.
- Experiment with different formats and concepts to identify what works.
- Keep up with changing social media trends and platform algorithms.
- Repurpose long-form content into multiple short-form pieces.
- Contribute ideas for new video concepts, challenges, series and recurring content formats.
What We're Looking For
We're looking for someone who is more than just a camera operator/editor.
The ideal candidate should have:
- Strong video shooting and editing skills.
- Good understanding of Instagram and YouTube content.
- Knowledge of organic social media growth.
- A strong understanding of hooks, retention and storytelling.
- Ability to identify trends and turn them into relevant content ideas.
- Understanding of social media analytics and performance metrics.
- Strong creative thinking and ability to experiment.
- Good sense of pacing, composition, music and visual storytelling.
- Ability to work independently and take ownership of content.
- Willingness to work primarily on weekends for filming.
- Ability to travel to filming locations in New Delhi/NCR.
Bonus Skills
It would be a plus if you have experience with:
- YouTube Studio / Instagram Insights
- Content calendars
- SEO / YouTube SEO
- Social media analytics
- Thumbnail design
- Photography
- Motion graphics
- After Effects
- Premiere Pro / DaVinci Resolve / Final Cut Pro / CapCut
- Basic digital marketing
- Influencer/creator collaborations
- UGC/content creator management
Work Structure
This is a full-time hybrid role.
While the role is hybrid, filming will primarily take place on weekends. As the channel grows and our content requirements increase, additional filming days may be required.
The person joining us should therefore be comfortable with a flexible schedule around filming days.
What You'll Get to Do
Because AIM is at an early stage, you'll have the opportunity to:
- Build a social media channel from 0
- Help develop the brand's content style and identity
- Experiment with different content formats
- Work across YouTube, Instagram and other platforms
- Have significant creative ownership
- See your ideas directly influence the growth of the brand
Application Question(s):
- What are your salary expectations for this role? Please mention your expected monthly salary
- Please share link to your portfolio
Work Location: Hybrid remote in New Delhi, Delhi (South District)
