We are seeking a highly skilled EdTech CRM Specialist to manage our student relationship systems and drive student acquisition through automated marketing.
Job Overview
- Role: CRM Marketing & Systems Specialist (EdTech)
- Type: Full-time
- Experience: 3 to 5 years
- Location: Noida
Key Responsibilities Student Lifecycle CRM Architecture
- Manage and optimize EdTech-specific CRMs like ExtraEdge alongside Zoho and PeopleSoft.
- Build custom workflows for student admissions, course enrollment, and retention.
- Map the complete student journey from initial lead enquiry to alumni status.
- Integrate CRMs with learning management systems (LMS), website landing pages, and payment gateways.
- Ensure data hygiene by purging duplicate student records and outdated leads.
Enrollment Marketing & Automation
- Design automated nurture journeys for prospective students to boost application rates.
- Segment student databases by course interest, academic background, and geographic location.
- Deploy multi-channel marketing campaigns using WhatsApp, SMS, and email.
- Run A/B tests on email subject lines, templates, and call-to-action buttons.
- Minimize lead leakage by optimizing immediate auto-responses to course enquiries.
Analytics & Performance Tracking
- Create real-time dashboards to track lead-to-enrollment conversion rates.
- Monitor counselor productivity and lead distribution efficiency.
- Report weekly on campaign return on investment (ROI) and cost per acquisition (CPA).
Required Skills & Qualifications Technical Proficiency
- ExtraEdge: Expert knowledge of admissions automation, lead allocation, and counselor tracking.
- Zoho: Mastery of Zoho CRM, Zoho Campaigns, and workflow automation.
- PeopleSoft: Experience with PeopleSoft Campus Solutions or student administration modules.
- Tools: Familiarity with EdTech marketing tools, Zapier integrations, and WhatsApp APIs.
Professional Skills
- Deep understanding of the EdTech student acquisition funnel.
- Strong analytical mindset to interpret student enrollment data.
- Excellent communication skills to train admissions counselors on CRM usage.
Work Location: In person
