JOB DESCRIPTION
Digital Marketing Trainer – Full Time
Company: Vinsup Skill Academy
Location: Ganapathy, Coimbatore, Tamil Nadu
Employment Type: Full Time
Salary: ₹20,000 – ₹30,000 per month
Department: Training & Skill Development
About Vinsup Skill Academy
Vinsup Skill Academy is a skill-development and training organization focused on delivering industry-relevant, practical training that prepares students and professionals for real-world career opportunities.
We are looking for a Digital Marketing Trainer who can deliver practical, industry-oriented training across Digital Marketing and Performance Marketing, with a strong focus on hands-on implementation, live projects, tools, analytics, and campaign optimization.
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Position Overview
The Digital Marketing Trainer will be responsible for planning and delivering classroom and practical training covering the complete Digital Marketing & Performance Marketing curriculum.
The trainer should be able to teach concepts clearly, demonstrate tools practically, guide students through projects, evaluate their work, and prepare learners for employment and real-world digital marketing roles.
The ideal candidate should have practical experience in Digital Marketing and be comfortable working across SEO, social media, paid advertising, content marketing, WordPress, e-commerce, analytics, automation, and performance marketing.
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Key Responsibilities
1. Training Delivery
- Conduct engaging classroom and practical sessions on Digital Marketing and Performance Marketing.
- Explain concepts from beginner to advanced levels in a structured manner.
- Demonstrate digital marketing tools and platforms through live examples.
- Conduct hands-on exercises, assignments, assessments, and practical activities.
- Maintain a balance between theory and practical implementation.
- Handle students with different levels of technical and marketing knowledge.
- Encourage students to work on real-world business scenarios and campaigns.
2. Digital Marketing Training
Deliver training across areas including:
- Digital Marketing Fundamentals
- Marketing Funnels
- Buyer Personas & Customer Journey
- Brand Positioning
- SEO & GEO/AEO
- Keyword Research & Search Intent
- On-Page, Technical & Off-Page SEO
- Local SEO
- SEO Auditing
- WordPress Website Development
- Elementor
- Landing Pages & Conversion Optimization
- Canva & AI-powered Design
- Content Marketing & Copywriting
- AI-assisted Content Creation
- Social Media Optimization (SMO)
- Social Media Marketing (SMM)
- Meta Ads
- LinkedIn Ads
- X Ads
- YouTube Marketing & Advertising
- WhatsApp Marketing & Automation
- Influencer & UGC Marketing
- Shopify & E-commerce Marketing
- Email Marketing & Automation
- Affiliate Marketing
- Google AdSense
- SEM/PPC
- Google Ads
- Google Merchant Center
- Performance Max
- Google Analytics 4 (GA4)
- Google Tag Manager
- Conversion Tracking
- Attribution & Measurement
- CRO
- Reporting & Dashboards
- Performance Marketing
- Campaign Optimization & Scaling
- AI-powered Marketing & Analytics
3. Performance Marketing
The trainer should be capable of explaining and practically demonstrating:
- CPM, CPC, CTR, CPA, CPL
- ROAS, ROI
- CAC, LTV and LTV:CAC
- Funnel metrics
- Budget allocation
- KPI setting
- Campaign optimization
- A/B testing
- Creative testing
- Bid strategies
- Campaign scaling
- Attribution
- First-party measurement
- Incrementality
- Performance dashboards
4. Practical Projects & Live Campaigns
- Guide students in developing websites and marketing assets.
- Conduct SEO and digital marketing audits.
- Help students build marketing strategies for businesses.
- Guide students through live or simulated Meta and Google Ads campaigns.
- Train students to analyze campaign performance and make optimization decisions.
- Conduct mini projects, capstone projects and practical assessments.
- Help students create portfolios and case studies based on their projects.
5. Student Evaluation & Mentoring
- Conduct regular tests, assignments and practical assessments.
- Review student projects and provide constructive feedback.
- Track student performance and learning progress.
- Mentor students on industry expectations and career opportunities.
- Conduct interview preparation and case-study discussions.
- Guide students in building Digital Marketing resumes and portfolios.
- Support students in developing job-ready practical skills.
6. Curriculum & Training Improvement
- Stay updated with changes in Google, Meta, SEO, AI and other marketing platforms.
- Identify new tools, trends and industry practices relevant to the curriculum.
- Suggest improvements to training materials and practical exercises.
- Create examples, assignments and case studies based on current industry scenarios.
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Required Skills
Core Digital Marketing Skills
- Strong understanding of Digital Marketing fundamentals.
- Practical knowledge of SEO and SEM.
- Strong understanding of Social Media Marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Knowledge of Google Analytics 4 and Google Tag Manager.
- Understanding of conversion tracking and performance metrics.
- Knowledge of content marketing and copywriting.
- Understanding of marketing funnels and customer journeys.
- Basic knowledge of CRO and landing page optimization.
Technical / Platform Skills
Candidates should ideally have hands-on exposure to several of the following:
- WordPress
- Elementor
- RankMath / Yoast
- Google Search Console
- Google Keyword Planner
- Google Trends
- Semrush / Ahrefs
- Screaming Frog
- Canva
- ChatGPT / Claude
- CapCut / AI video tools
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Ads
- Google Merchant Center
- GA4
- Google Tag Manager
- Looker Studio
- Shopify
- Mailchimp / Brevo
- WhatsApp Business / WhatsApp automation platforms
- HubSpot
- Zapier
- Microsoft Clarity / Hotjar
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Preferred Qualifications
- Bachelor's degree in Marketing, Business, Commerce, Computer Applications, IT, or a related field.
- Digital Marketing certification is preferred.
- Google Ads / Google Analytics certification is an advantage.
- Meta certification is an advantage.
- Previous experience as a Digital Marketing Trainer is preferred.
- Candidates with strong industry experience in Digital Marketing who are interested in training are also encouraged to apply.
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Experience
Preferred Experience: 1–3+ years in Digital Marketing / Performance Marketing / Digital Marketing Training.
Candidates with strong practical knowledge and demonstrable project/campaign experience may also be considered irrespective of formal training experience.
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What We Expect From the Trainer
The ideal candidate should:
- Be an excellent communicator.
- Have strong presentation and teaching skills.
- Be able to simplify complex concepts.
- Be comfortable conducting practical demonstrations.
- Have a strong hands-on approach to Digital Marketing.
- Be willing to learn and adopt new AI tools and marketing technologies.
- Be able to mentor students patiently.
- Understand industry expectations and job requirements.
- Be comfortable conducting assessments and evaluating student projects.
- Be able to work in a classroom/training environment on a full-time basis.
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Key Performance Areas
The trainer will be evaluated based on:
- Training quality and student engagement
- Practical knowledge demonstrated during sessions
- Student project completion
- Student learning outcomes
- Assessment performance
- Portfolio and project quality
- Student feedback
- Curriculum implementation
- Industry relevance of training
- Student placement/job readiness
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Compensation
Salary: ₹20,000 – ₹30,000 per month
Salary will be determined based on:
- Relevant experience
- Digital Marketing expertise
- Practical campaign experience
- Training/teaching experience
- Certifications
- Tool proficiency
- Demonstrated ability to deliver practical training
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Work Location
Vinsup Skill Academy
Ganapathy, Coimbatore, Tamil Nadu
Job Type: Full Time
Work Mode: On-site
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How to Apply
Interested candidates can share their updated resume along with details of their Digital Marketing experience, certifications, live projects/campaigns, and training experience.
Subject: Application – Digital Marketing Trainer
Join Vinsup Skill Academy and help build the next generation of job-ready Digital Marketing professionals.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
