Key Responsibilities:
- Develop and execute a comprehensive LinkedIn marketing strategy.
- Create engaging content, including posts, articles, carousels, videos, and employee advocacy campaigns.
- Manage and optimize the company's LinkedIn page.
- Plan and execute LinkedIn Ads campaigns for lead generation, brand awareness, and recruitment.
- Generate high-quality B2B leads through organic and paid LinkedIn strategies.
- Build and maintain relationships with industry professionals and key stakeholders.
- Monitor LinkedIn analytics and prepare weekly/monthly performance reports.
- Stay updated with LinkedIn trends, algorithm changes, and best practices.
- Coordinate with the design, content, HR, and sales teams for campaigns.
- Optimize company and leadership profiles for maximum visibility.
- Track KPIs such as follower growth, engagement rate, lead generation, CTR, and ROI.
- Ensure all content aligns with brand guidelines and marketing objectives.
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2–4 years of experience in LinkedIn marketing or digital marketing.
- Hands-on experience with LinkedIn Campaign Manager.
- Strong copywriting and content creation skills.
- Knowledge of LinkedIn Ads, Lead Gen Forms, and audience targeting.
- Familiarity with analytics tools such as LinkedIn Analytics and Google Analytics.
- Excellent verbal and written communication skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple campaigns simultaneously.
Preferred Skills:
- Experience in B2B marketing.
- Knowledge of Canva, Adobe Creative Suite, or similar design tools.
- Experience with CRM platforms (HubSpot, Zoho, Salesforce, etc.).
- Understanding of SEO and content marketing.
- Basic video editing skills.
Key Performance Indicators (KPIs):
- Growth in LinkedIn followers and page engagement.
- Number of qualified leads generated.
- Campaign ROI and cost per lead.
- Ad campaign performance (CTR, CPC, Conversion Rate).
- Content engagement rate.
- Employer branding reach and engagement.
- Profile and company page optimization score.
Salary:
As per company standards and experience.
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
