Digital Marketing Executive / Specialist – SEO, Google Ads & Performance Marketing
Company: Worklife Business Support
Location: Noida, Uttar Pradesh
Employment Type: Full-Time, On-Site
Salary: ₹15,000 – ₹25,000 per month, based on experience and skills
Experience: 1–4 years preferred
Freshers: Candidates with relevant certifications, internships, or practical project experience may also apply.
About the Role
Worklife Business Support is looking for a Digital Marketing Executive / Specialist who can take ownership of the company's complete digital marketing activities.
The role combines SEO, Google Ads/PPC, social media marketing, content marketing, website optimization, lead generation, analytics, reporting, and digital marketing strategy.
The ideal candidate should be both creative and analytical and should understand how different digital channels work together to increase brand visibility, website traffic, qualified leads, customer engagement, and business revenue.
This is a hands-on role for someone who can independently plan, execute, monitor, and optimize digital marketing campaigns.
Key Responsibilities1. SEO – Search Engine Optimization
- Develop and implement an overall SEO strategy for the company website.
- Conduct keyword research and identify high-value keywords based on search volume, competition, and business relevance.
- Perform complete on-page SEO, including:
- Title tags
- Meta descriptions
- Heading structure
- URL optimization
- Internal linking
- Image optimization
- Keyword optimization
- Content optimization
- Conduct technical SEO audits and identify website issues affecting search visibility.
- Work on website speed, mobile optimization, indexing, crawlability, and basic technical SEO.
- Manage off-page SEO activities and link-building initiatives.
- Monitor backlinks and domain authority.
- Track keyword rankings and organic traffic.
- Identify opportunities to improve existing website pages.
- Develop SEO strategies to improve search engine rankings and generate organic leads.
- Conduct competitor SEO analysis and identify content and keyword opportunities.
- Monitor Google Search Console and resolve relevant search performance issues.
2. Google Ads / PPC / Paid Marketing
- Plan, create, manage, and optimize Google Ads campaigns.
- Conduct keyword research for paid search campaigns.
- Manage Search, Display, Remarketing, and other relevant Google Ads campaigns.
- Write and test effective ad copies.
- Manage campaign budgets, bidding strategies, targeting, and keyword selection.
- Monitor:
- Impressions
- Clicks
- CTR
- CPC
- Conversions
- Conversion Rate
- Cost Per Lead
- ROAS, where applicable
- Identify and add negative keywords.
- Conduct A/B testing of advertisements and landing pages.
- Optimize campaigns to improve lead quality and reduce acquisition costs.
- Monitor search terms and make regular campaign adjustments.
- Set up and monitor conversion tracking.
- Coordinate with the sales team to understand lead quality and campaign effectiveness.
3. Social Media Marketing
- Develop and execute social media strategies for the company's brand.
- Manage platforms such as:
- Instagram
- Facebook
- LinkedIn
- YouTube
- Other relevant platforms
- Create and maintain a social media content calendar.
- Plan content themes, posts, campaigns, and promotional activities.
- Coordinate with designers and content creators where required.
- Write or coordinate social media captions and promotional content.
- Monitor engagement, reach, followers, leads, and other relevant metrics.
- Research social media trends and identify opportunities for brand growth.
- Develop campaigns to increase awareness, engagement, and lead generation.
- Monitor competitor social media activity.
4. Content Marketing
- Develop a content strategy based on business objectives and customer search intent.
- Conduct keyword research for blogs and website content.
- Identify topics that can generate organic traffic and business leads.
- Create or coordinate SEO-friendly:
- Website content
- Blog posts
- Landing pages
- Social media content
- Articles
- Promotional content
- Optimize existing content for better rankings and engagement.
- Work with writers, designers, and other team members to maintain content quality.
- Ensure content is aligned with the company's brand voice and business objectives.
5. Website & Landing Page Optimization
- Monitor overall website performance and user experience.
- Identify pages with low traffic, engagement, or conversion rates.
- Recommend improvements to website structure and content.
- Optimize landing pages for both SEO and paid campaigns.
- Improve CTAs, page content, forms, and conversion elements.
- Coordinate with developers for required technical changes.
- Ensure important website pages are mobile-friendly and search-engine friendly.
- Monitor website traffic and user behavior using analytics tools.
6. Analytics & Performance Tracking
- Monitor digital marketing performance using:
- Google Analytics
- Google Search Console
- Google Ads
- Google Tag Manager
- Google Keyword Planner
- SEO tools
- Track website traffic, organic performance, paid traffic, leads, conversions, and user behavior.
- Create weekly and monthly digital marketing reports.
- Analyze campaign performance and identify areas for improvement.
- Track marketing KPIs and ROI.
- Identify which channels, campaigns, keywords, and content are generating quality leads.
- Use data to make informed marketing decisions.
7. Lead Generation & Conversion
- Develop digital marketing campaigns focused on generating qualified business leads.
- Identify target audiences and customer segments.
- Build strategies across SEO, Google Ads, social media, content, and other relevant channels.
- Monitor lead volume and lead quality.
- Coordinate closely with the sales team.
- Understand which campaigns are producing genuine business opportunities.
- Optimize marketing campaigns based on lead-to-conversion performance.
- Identify opportunities to reduce cost per qualified lead.
- Support remarketing and retargeting activities.
8. Digital Marketing Strategy
- Develop and execute monthly and quarterly digital marketing plans.
- Set marketing objectives and KPIs.
- Identify the most effective digital channels for different business goals.
- Allocate marketing efforts based on performance and ROI.
- Conduct regular competitor and market research.
- Identify emerging digital marketing trends and opportunities.
- Recommend new campaigns, tools, platforms, and strategies.
- Continuously test and improve marketing activities.
9. Competitor Analysis
- Monitor competitors' SEO strategies.
- Analyze competitor keywords and rankings.
- Review competitor Google Ads and online advertising activities.
- Analyze competitor websites, landing pages, content, and social media.
- Identify gaps and opportunities for Worklife Business Support.
- Prepare competitor insights and recommendations for management.
10. Reporting & Management
- Prepare weekly and monthly digital marketing reports.
- Present campaign performance to management.
- Track marketing budgets and campaign expenses.
- Maintain accurate records of campaigns and performance.
- Report on:
- Website traffic
- SEO rankings
- Organic leads
- Google Ads performance
- Social media performance
- Content performance
- Cost per lead
- Conversion rates
- Overall marketing ROI
- Recommend actions based on data and performance.
Required SkillsSEO Skills
- Keyword research
- On-page SEO
- Off-page SEO
- Technical SEO
- Link building
- Competitor research
- Local SEO basics
- Google Search Console
Paid Marketing Skills
- Google Ads
- PPC campaign management
- Keyword research
- Search campaigns
- Display campaigns
- Remarketing
- Conversion tracking
- Campaign optimization
- Budget management
Social Media Skills
- Social media strategy
- Content planning
- Instagram/Facebook/LinkedIn management
- Social media analytics
- Community engagement
- Social media campaigns
Analytics Skills
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Ads reporting
- Excel / Google Sheets
- Performance analysis
Content Skills
- SEO content writing
- Blog strategy
- Website content
- Social media copywriting
- Content optimization
- Basic understanding of search intent
Preferred Tools & Platforms
Experience with any of the following will be an advantage:
- Google Ads
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Keyword Planner
- SEMrush
- Ahrefs
- Ubersuggest
- Screaming Frog
- WordPress
- Canva
- Meta Business Suite
- LinkedIn
- Excel / Google Sheets
Candidate Profile
The ideal candidate should be:
- Highly proactive and self-motivated.
- Analytical and comfortable working with numbers and data.
- Creative enough to develop engaging marketing ideas.
- Comfortable managing multiple digital marketing channels.
- Target-oriented and focused on measurable results.
- Strong in written and verbal communication.
- Willing to experiment, test, analyze, and optimize.
- Able to work independently and take ownership of campaigns.
- Comfortable coordinating with sales, content, design, and management teams.
- Interested in staying updated with changes in SEO, Google Ads, social media, and digital marketing.
Experience
1–4 years of relevant experience in Digital Marketing, SEO, PPC, Performance Marketing, or a similar role is preferred.
Candidates with experience in multiple areas such as SEO + Google Ads + Social Media + Analytics will be given preference.
Freshers may also apply if they have relevant certifications, internships, or practical project experience and demonstrate a strong understanding of digital marketing.
Key Performance Indicators (KPIs)
Performance will be evaluated based on measurable business outcomes, including:
- Growth in organic website traffic.
- Improvement in targeted keyword rankings.
- Quality and quantity of leads generated.
- Google Ads performance.
- Cost per lead.
- Conversion rate.
- Website conversion performance.
- Social media reach and engagement.
- Content performance.
- Marketing ROI.
- Growth in online visibility and brand presence.
- Achievement of agreed monthly and quarterly marketing objectives.
Compensation
₹15,000 – ₹25,000 per month
The final salary will be determined based on:
- Relevant experience.
- Hands-on knowledge of SEO and Google Ads.
- Previous campaign experience.
- Technical and analytical skills.
- Communication skills.
- Ability to independently manage digital marketing activities.
- Interview performance.
Performance-based incentives may be offered based on company policy and individual results.
Why Join Worklife Business Support?
- Opportunity to handle end-to-end digital marketing.
- Hands-on experience across multiple digital channels.
- Opportunity to work on real lead-generation campaigns.
- Direct exposure to business and sales objectives.
- Opportunity to develop both creative and analytical marketing skills.
- Performance-driven career growth.
- Professional and supportive work environment.
- Opportunity to take ownership of digital marketing initiatives.
Job Location
Noida, Uttar Pradesh
Work Mode: Full-time, office-based.
Preferred Candidates
Candidates from Noida, Greater Noida, Delhi, Ghaziabad, and nearby areas are preferred.
Immediate joiners or candidates with a short notice period will be given preference.
Ideal Candidate in One Line
We are looking for a hands-on digital marketer who can manage SEO, Google Ads, social media, content, analytics, website optimization, lead generation, and overall digital marketing strategy—with a strong focus on measurable business results.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: Hybrid remote in Noida, Uttar Pradesh (Noida)
