We are a growing textile and fabric manufacturing company committed to delivering high-quality fabrics to garment manufacturers, fashion brands, wholesalers, exporters, and businesses worldwide.
As we continue to grow, our goal is to establish a strong and trusted brand presence in the textile industry. We are looking for a passionate Digital Marketing & Brand Manager who can help transform our online presence, increase brand awareness, and position our company as a preferred fabric supplier.
This role is focused on building a powerful brand, not just running advertisements. We want customers to discover our company, trust our expertise, and choose us when they need premium fabrics.
Key ResponsibilitiesBrand Building & Strategy
- Develop and execute a comprehensive digital branding strategy.
- Build a consistent brand identity across all online platforms.
- Position the company as a trusted leader in the textile and fabric industry.
- Strengthen brand recognition and customer trust.
Social Media Management
- Plan, create, and publish engaging content on LinkedIn, Instagram, Facebook, and YouTube.
- Showcase fabric collections, manufacturing processes, product quality, customer success stories, certifications, and industry expertise.
- Create educational and informative content to establish thought leadership.
- Increase organic reach, engagement, and followers.
Content Creation
- Create graphics, banners, brochures, catalogues, reels, videos, and promotional materials.
- Write compelling captions, blogs, newsletters, website content, and email campaigns.
- Coordinate photo and video shoots for products and manufacturing facilities.
Website & SEO
- Improve website content and user experience.
- Implement SEO strategies to improve search engine rankings.
- Optimise product pages and blogs for relevant industry keywords.
- Ensure the website reflects a premium and trustworthy brand image.
Digital Marketing
- Plan and manage Google Ads, Meta Ads, and LinkedIn advertising campaigns.
- Execute brand awareness, remarketing, and lead-generation campaigns.
- Monitor campaign performance and optimise return on investment.
Lead Generation
- Develop digital strategies that convert visitors into qualified business enquiries.
- Build landing pages and marketing funnels.
- Work closely with the sales team to improve lead quality.
Analytics & Performance
- Monitor website traffic, campaign performance, engagement, and conversion metrics.
- Prepare monthly marketing reports with actionable insights.
- Continuously improve marketing performance using data-driven decisions.
RequirementsEducational Qualification
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field is mandatory.
- Additional certifications in Google Ads, Google Analytics, Meta Blueprint, SEO, HubSpot, or related fields are an advantage.
Experience
- Minimum 2–3 years of proven experience in Digital Marketing, Brand Marketing, Content Marketing, or a related role.
- Experience in the textile, fabric, garment, manufacturing, or B2B industry will be preferred.
Language & Communication
- Excellent written and spoken English is mandatory.
- Strong communication, presentation, and copywriting skills.
- Ability to communicate professionally with domestic and international clients.
Technical Skills
- Strong understanding of branding and brand positioning.
- Experience with Google Ads, Meta Ads, LinkedIn Ads, SEO, and Google Analytics.
- Proficiency in Canva or Adobe Creative Suite (Photoshop, Illustrator, etc.).
- Basic video editing skills for creating reels and promotional content.
- Experience with WordPress or other CMS platforms is preferred.
- Knowledge of email marketing and CRM tools is an added advantage.
Personal Qualities
- Creative thinker with strong branding and storytelling skills.
- Self-motivated, organised, and able to manage multiple projects.
- Strong analytical and problem-solving abilities.
- Up to date with the latest digital marketing trends and social media algorithms.
- Team player with a passion for continuous learning and innovation.
Key Performance Indicators (KPIs)
- Increase brand awareness and online visibility.
- Grow social media engagement and followers.
- Improve website traffic and SEO rankings.
- Generate qualified inbound enquiries.
- Enhance customer trust and brand credibility.
- Build a strong online reputation that attracts fabric buyers organically.
Pay: ₹25,000.00 - ₹30,000.00 per month
Application Question(s):
- Can you make 30 days well organised plan to branding of DG Knitting.
Experience:
- Digital marketing: 2 years (Required)
Location:
- Saroli, Surat, Gujarat (Preferred)
Willingness to travel:
Work Location: In person
