Media Buyer (Performance Marketing Executive)
Job Title: Media Buyer (Performance Marketing Executive)
Brand Name : Nabhya Ayurveda
Office Location: Malad East , Mumbai — In-office (Monday to Saturday) (10 am to 7pm) Employment Type: Full-time
Experience: Min 6 months to Max 2 Years
Reports to: Marketing Lead / Founder
About the Role
We are a fast-growing, founder-led direct-to-consumer (D2C) brand. You will be working for Nabhya Ayurveda ,one of our own Brands .We're looking for a hands-on Media Buyer to plan, run, and optimise our paid campaigns and drive profitable growth. This role is primarily focused on Meta (around 70%), with Google making up the remaining ~30% — so you should be strong on both, with Meta as your core strength. You'll own real budgets and have a direct line to the brand's growth.
Key Responsibilities
● Plan, set up, and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads, with Meta as the primary focus (~70%) and Google (~30%). ● Own day-to-day campaign management — budgets, bidding, audiences, creative testing, scaling winners, and cutting underperformers.
● Drive and improve key metrics: ROAS, CAC, CTR, CPM, CPC, and conversion rate. ● Build and test audiences — prospecting, retargeting, and lookalikes — and continuously optimise for efficiency.
● Brief and coordinate with the content/creative team on ad creatives (statics, videos, UGC) and test variations.
● Track performance daily and weekly, maintain reporting dashboards, and use data to guide decisions.
● Manage ad budgets responsibly and scale spend profitably, within agreed guidelines. ● Stay on top of platform updates, ad policies, and new features on Meta and Google. ● Work with the website/landing-page team to improve conversion (basic CRO awareness).
Must-Have Skills & Qualifications
● 1+ year of hands-on experience running paid campaigns on both Meta Ads and Google Ads, with Meta as your stronger platform.
● Solid working knowledge of Meta Ads Manager and Google Ads (Search, Performance Max/Shopping, Display).
● Confident with performance metrics (ROAS, CAC, CTR, CPM, conversion rate) and comfortable making data-driven decisions.
● Proficiency in Google Sheets / Excel for reporting and analysis.
● Good understanding of the D2C / e-commerce funnel and performance-marketing fundamentals.
● Analytical, detail-oriented, and responsible with budgets.
Good to Have (Plus Points)
● Experience scaling a D2C / e-commerce brand profitably.
● Familiarity with Meta Pixel / Conversions API, Google Analytics (GA4), and Shopify. ● Experience briefing creatives and working closely with a content team. ● Exposure to additional channels (YouTube, influencer, or marketplace ads).
What We Offer.
● Ownership of real ad budgets at a fast-growing D2C brand.
● A close-knit team and direct, visible impact on growth.
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
Application Question(s):
- We are based in Malad east, Mumbai , we work from Mon-Sat ,10am-7pm,budget is 5LPA-6LPA are you comfortable with the job details ?
- Have you run Sales Campaign on Meta and Google ads for any Product based company?
- Current Notice period if any?
- Do you have hands on Experience of running Meta and Google ads for a D2C Product based Brand?
- Current CTC?
Work Location: In person
