Role Overview:
We are looking for a strategic, growth-focused, and innovation-driven VP Marketing to lead brand growth, customer acquisition, digital transformation, and AI-powered marketing initiatives for Get Set Learn.
The ideal candidate should have 8–11 years of experience in marketing, with significant exposure to the EdTech, education, K-12, learning, or SaaS ecosystem. The role requires expertise in brand building, demand generation, performance marketing, partnerships, and AI-led marketing automation.
The candidate will play a critical role in positioning Get Set Learn as a leading future-skills and AI education brand in India.
Key Responsibilities:
Strategic Marketing Leadership
- Develop and execute integrated marketing strategies aligned with business and revenue goals.
- Drive market positioning, brand awareness, and customer engagement across schools, educators, parents, and institutional partners.
- Identify growth opportunities within the EdTech and K-12 ecosystem.
AI-Driven Marketing & Automation
- Leverage AI tools and marketing automation platforms to improve campaign efficiency and personalization.
- Implement AI-powered lead nurturing, CRM workflows, predictive analytics, and customer segmentation.
- Use AI-driven insights for improving campaign performance, engagement, and conversion rates.
- Explore emerging AI technologies for content generation, customer interaction, and marketing intelligence.
Growth & Demand Generation
- Lead digital marketing initiatives including SEO, SEM, paid campaigns, social media, webinars, influencer collaborations, and content marketing.
- Drive B2B lead generation for school partnerships and institutional collaborations.
- Optimize customer acquisition funnels and improve conversion metrics.
Brand & Communication
- Strengthen Get Set Learn’s positioning in AI education, future skills, and K-12 transformation.
- Lead PR, thought leadership, events, partnerships, and communication strategies.
- Ensure brand consistency across digital, offline, and partner channels.
Product Marketing & Go-to-Market
- Collaborate with product and academic teams to launch new programs and AI learning initiatives.
- Build GTM strategies, messaging frameworks, and market penetration campaigns.
- Support sales teams with presentations, brochures, case studies, and marketing collateral.
Team Leadership
- Build, mentor, and manage a high-performing marketing team.
- Manage agencies, external partners, and technology vendors.
- Foster a data-driven, agile, and innovation-led marketing culture.
Analytics & Performance
- Own marketing KPIs including CAC, ROI, lead generation, engagement, conversion, and retention metrics.
- Develop dashboards and performance reporting frameworks for leadership reviews.
- Manage and optimize marketing budgets effectively.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field; MBA preferred.
- 8–11 years of progressive marketing experience with at least 3–5 years in a leadership role.
- Prior experience in the EdTech, Education, K-12, Learning, or SaaS industry is mandatory.
- Strong expertise in digital marketing, growth marketing, brand strategy, and AI-enabled marketing technologies.
- Experience working with CRM, marketing automation, and analytics platforms.
- Proven ability to scale brand presence and lead generation in high-growth environments.
Preferred Skills
- Experience in B2B/B2B2C EdTech marketing.
- Strong understanding of K-12 education trends, AI learning ecosystems, and NEP-aligned education initiatives.
- Familiarity with tools such as HubSpot, Salesforce, Google Analytics, ChatGPT, Jasper, Marketo, or equivalent AI platforms.
- Strong leadership, communication, stakeholder management, and analytical skills.
- Ability to thrive in a fast-paced and evolving startup environment.
Key Performance Indicators (KPIs)
- Brand visibility and market positioning
- Lead generation and school acquisition growth
- Campaign ROI and conversion rates
- Customer acquisition cost (CAC)
- Marketing-driven revenue contribution
- AI adoption and marketing automation efficiency
- Digital engagement and retention metrics
Why Join Us
- Opportunity to shape the future of K-12 and AI-driven education in India.
- Work with a rapidly growing EdTech company backed by the Arvind Mafatlal Group. (Get Set Learn)
- Drive impact through future skills, AI, entrepreneurship, and innovation-led education programs.
- Lead high-visibility strategic initiatives directly with leadership and the CEO.
Pay: ₹1,000,000.00 - ₹1,200,000.00 per year
Work Location: In person
