Digital Marketing Analyst
Experience: 2–3 Years
Employment Type: Full-time
Location: Babusapalya Bengaluru Karnataka
Department: Digital Marketing
Job Summary
We are looking for a skilled Digital Marketing Analyst with 2–3 years of experience to manage digital marketing campaigns, analyze performance data, improve online visibility, and provide insights to support business growth.
Key Responsibilities
- Plan, execute, and monitor digital marketing campaigns across various channels.
- Analyze website traffic, campaign performance, leads, conversions, and ROI.
- Manage and optimize Google Ads, Meta Ads, and other paid campaigns.
- Conduct SEO keyword research, competitor analysis, and monitor search rankings.
- Track website and campaign performance using Google Analytics 4 (GA4) and Google Search Console.
- Prepare weekly/monthly digital marketing performance reports.
- Identify trends and provide data-driven recommendations to improve campaign performance.
- Manage and analyze social media performance across platforms.
- Coordinate with content and creative teams for digital campaigns.
- Perform A/B testing and optimize campaigns based on results.
- Monitor competitors and identify new digital marketing opportunities.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Required Skills
- 2–3 years of experience in Digital Marketing, Performance Marketing, or a related role.
- Strong knowledge of SEO, SEM, Google Ads, Meta Ads, and Social Media Marketing.
- Hands-on experience with Google Analytics 4 and Google Search Console.
- Good understanding of website traffic, conversions, CTR, CPC, CPM, CPA, and ROI.
- Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, or similar tools.
- Strong analytical and problem-solving skills.
- Good knowledge of MS Excel/Google Sheets for data analysis and reporting.
- Good communication and presentation skills.
Education
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- Digital Marketing certification is an added advantage.
Preferred Candidate
- Candidates with hands-on experience in managing and analyzing digital campaigns.
- Strong analytical mindset with the ability to convert data into actionable insights.
- Ability to work independently as well as with cross-functional teams.
- Candidates who can join immediately or within a short notice period will be preferred.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
