We are seeking a highly motivated Digital Marketing Specialist to join our growing team at (VSLTech), a dynamic and user-focused job portal. In this role, you will be responsible for developing, executing, and optimizing online marketing strategies to attract job seekers and employers, increase platform engagement, and drive qualified traffic to our portal.
Key Responsibilities:
- Plan and execute multi-channel digital marketing campaigns (SEO, SEM, email, social media, display advertising, and content marketing).
- Optimize the website and landing pages for search engine rankings and user experience (SEO best practices).
- Manage paid advertising campaigns on Google Ads, LinkedIn, Facebook, and other platforms to generate high-quality leads.
- Analyze and report on campaign performance metrics (traffic, conversions, CPL, ROI) using tools like Google Analytics, Google Tag Manager, and CRM systems.
- Develop and manage engaging content strategies (blogs, newsletters, videos) to build brand awareness and support job seeker and employer acquisition.
- Coordinate with product and sales teams to ensure marketing efforts align with platform goals and user needs.
- Stay updated with digital marketing trends, competitor strategies, and best practices in the recruitment industry.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 6 month to 1 year of experience in digital marketing.
- Strong knowledge of SEO/SEM, email marketing, Google Ads, and social media advertising.
- Proficiency with tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot (or equivalent CRM), and content management systems.
- Excellent analytical, communication, and project management skills.
- Creative mindset with the ability to drive innovation in digital campaigns.
Job Types: Permanent, Fresher
Pay: ₹10,000.00 - ₹15,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
