Position: Digital Marketing Executive
Company: B Arm Medical Technologies
Location: Papanaickenpalayam, Coimbatore, Tamil Nadu
Experience: 0–5 Years
Employment Type: Full-Time
About Us
B Arm Medical Technologies is a growing medical technology company focused on delivering innovative healthcare solutions and advanced medical equipment. We are seeking a creative and results-driven Digital Marketer to strengthen our online presence, generate quality leads, and support our business growth initiatives.
Job Responsibilities
- Plan, execute, and optimize digital marketing campaigns across various channels.
- Manage social media platforms including LinkedIn, Facebook, Instagram, and YouTube.
- Create engaging content for websites, blogs, social media, email campaigns, and promotional materials.
- Monitor and improve website performance, SEO rankings, and online visibility.
- Run and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Generate and nurture leads through digital marketing activities.
- Track, analyze, and report campaign performance using analytics tools.
- Coordinate with sales and product teams to support marketing initiatives.
- Conduct market research and competitor analysis to identify growth opportunities.
- Maintain brand consistency across all digital channels.
Required Skills
- Basic understanding of Digital Marketing concepts and tools.
- Knowledge of SEO, SEM, Social Media Marketing, and Email Marketing.
- Familiarity with Google Analytics, Google Ads, Meta Ads Manager, and other marketing tools.
- Strong communication and content-writing skills.
- Creative thinking with attention to detail.
- Ability to analyze data and prepare performance reports.
- Basic graphic design knowledge (Canva, Photoshop, or similar tools) is an added advantage.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, IT, or a related field.
- Digital Marketing certifications are preferred but not mandatory.
- Freshers with relevant training or internship experience are encouraged to apply.
What We Offer
- Opportunity to work in the growing medical technology sector.
- Hands-on experience with modern digital marketing tools and strategies.
- Career growth and learning opportunities.
- Collaborative and supportive work environment.
Salary
As per industry standards and based on experience.
Pay: ₹10,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
