PR Strategist
Job Summary
We are seeking a creative and strategic PR Strategist to develop and execute public relations initiatives that strengthen our brand reputation, increase media visibility, and support business objectives. The ideal candidate has strong storytelling skills, excellent media relationships, and experience managing integrated communication campaigns.
Key Responsibilities
- Develop and implement public relations strategies aligned with business goals.
- Build and maintain relationships with journalists, media outlets, influencers, and industry stakeholders.
- Draft press releases, media pitches, speeches, articles, and other communication materials.
- Identify media opportunities and secure positive coverage across print, digital, broadcast, and social platforms.
- Plan and manage press conferences, product launches, corporate events, and media briefings.
- Monitor media coverage, industry trends, and competitor activities.
- Manage crisis communication plans and provide timely responses to reputation-related issues.
- Collaborate with marketing, branding, and leadership teams to ensure consistent messaging.
- Measure campaign performance and prepare reports with actionable insights.
- Support executive thought leadership through interviews, bylined articles, and speaking opportunities.
Required Qualifications
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- 1–7 years of experience in public relations, corporate communications, or agency environments.
- Strong writing, editing, and verbal communication skills.
- Proven experience in media relations and campaign management.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong analytical, organizational, and stakeholder management skills.
Preferred Qualifications
- Experience with PR monitoring and media database tools.
- Knowledge of digital PR, influencer marketing, and social media communications.
- Experience handling crisis communications and reputation management.
Key Skills
- Strategic Communication
- Media Relations
- Storytelling & Content Development
- Brand Reputation Management
- Crisis Communication
- Campaign Planning & Execution
- Stakeholder Management
- Event & Press Management
- Presentation & Negotiation Skills
- Data Analysis & Reporting
Success Metrics
- Quality and quantity of earned media coverage.
- Growth in brand visibility and positive media sentiment.
- Successful execution of PR campaigns and events.
- Strength of media and stakeholder relationships.
- Achievement of communication and business objectives.
Pay: From ₹15,000.00 per month
Work Location: In person
