Job Title:
Sales Manager – Dairy Division
Department:
Sales & Marketing
Reports To:
General Manager / Head of Sales
Job Summary:
The Sales Manager is responsible for driving sales growth, expanding market presence, developing distributor and dealer networks, managing key customer relationships, and achieving revenue targets for dairy products. The role requires strong market knowledge, team leadership, and strategic planning to increase sales and profitability.
Key Responsibilities:
- Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.
- Identify new business opportunities and expand market coverage.
- Appoint, develop, and manage distributors, wholesalers, and retail dealers.
- Build and maintain strong relationships with key customers, supermarkets, institutional buyers, and HORECA clients.
- Monitor competitors' activities, pricing, promotions, and market trends.
- Plan and execute sales promotions and marketing campaigns.
- Lead, train, motivate, and monitor the performance of the sales team.
- Conduct regular market visits to evaluate customer needs and improve market penetration.
- Ensure timely collection of payments and maintain healthy receivables.
- Coordinate with production, supply chain, and logistics teams to ensure product availability and on-time deliveries.
- Prepare sales forecasts, budgets, and periodic management reports.
- Resolve customer complaints and ensure high levels of customer satisfaction.
- Ensure compliance with company policies, food safety standards, and regulatory requirements.
Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales targets
- Revenue and profit growth
- New distributor/customer acquisition
- Market share growth
- Collection efficiency (Outstanding Receivables)
- Product availability and distribution coverage
- Customer retention rate
- Sales team productivity
- Forecast accuracy
- Customer satisfaction score
Qualifications
- Bachelor's Degree in Business Administration, Marketing, Dairy Technology, or a related field.
- MBA in Marketing is preferred.
Experience
- 8–12 years of sales experience in the dairy industry.
- Minimum 3–5 years of experience in a Sales Manager role.
- Experience in handling milk, curd, butter, ghee, paneer, cheese, ice cream, or other dairy products.
- Strong experience in distributor management and retail sales.
Required Skills
- Excellent sales and negotiation skills
- Strong leadership and team management
- Distributor and channel management
- Market analysis and business development
- Customer relationship management
- Communication and presentation skills
- Sales forecasting and budgeting
- Problem-solving and decision-making
- Knowledge of FMCG and dairy market dynamics
- Proficiency in MS Office and ERP/CRM systems
Preferred Industry Experience
Candidates with experience in leading dairy companies such as Amul, Aavin, Hatsun, Heritage Foods, Dodla Dairy, Milky Mist, Nandini, Mother Dairy, or other FMCG dairy organizations will be preferred.
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
