SEO Executive / SEO Specialist — On-Page, Technical SEO & Link Building
We are looking for a hands-on SEO Executive / SEO Specialist who understands SEO beyond basic keyword placement and directory submissions.
The ideal candidate should be capable of managing On-Page SEO, Technical SEO, Off-Page SEO, Link Building, Digital PR/Outreach, Content Strategy, Topical Authority, Semantic SEO, Local SEO and Social Profile Optimization.
You should be comfortable researching competitors, identifying content gaps, building topical maps, creating semantically rich content briefs, executing link-building campaigns and measuring SEO performance.
A strong understanding of ** Semantic SEO principles and process** will be highly valued. The candidate should understand concepts such as Topical Authority, Semantic Networks, Search Intent, Entity Relationships, Contextual Coverage, Query Networks, Information Retrieval and Semantic Relevance and be able to apply them practically rather than simply use these terms.
Key Responsibilities1. On-Page SEO
- Perform comprehensive on-page SEO audits.
- Optimize title tags, meta descriptions, headings, URLs and internal links.
- Optimize content for search intent and topical relevance.
- Improve content structure, readability and information architecture.
- Develop internal linking strategies based on topical relationships and relevance.
- Identify content cannibalization and keyword overlap.
- Optimize images, alt text, structured content and other on-page elements.
- Implement entity optimization and semantic relevance strategies.
2. Technical SEO
- Conduct technical SEO audits and identify crawling, indexing and rendering issues.
- Analyze robots.txt, XML sitemaps, canonicalization and redirects.
- Identify duplicate content and indexation problems.
- Work with developers to resolve technical SEO issues.
- Monitor Core Web Vitals and website performance.
- Analyze website architecture and crawl paths.
- Identify orphan pages and improve crawlability.
- Use Google Search Console and other SEO tools to diagnose technical issues.
3. Keyword Research & Search Intent
- Conduct extensive keyword research using multiple SEO tools.
- Identify primary, secondary and supporting queries.
- Analyze search intent and SERP characteristics.
- Develop keyword clusters and topical maps.
- Identify long-tail, question-based and commercially valuable keywords.
- Analyze keyword gaps against competitors.
- Build content strategies around topics and entities rather than isolated keywords.
4. Topical Authority & Semantic SEO
The candidate should be able to develop SEO strategies based on topical authority and semantic relationships.
Responsibilities include:
- Creating topical maps and content clusters.
- Building semantic relationships between entities, topics and queries.
- Identifying contextual gaps within existing content.
- Creating comprehensive content coverage around a subject.
- Developing supporting pages that strengthen the main topical entity.
- Understanding parent topics, child topics and contextual relationships.
- Mapping search journeys and query networks.
- Creating content that demonstrates comprehensive topical coverage.
- Applying semantic layers and contextual relevance throughout websites.
- Using SERP analysis and competitor research to identify missing contextual information.
Knowledge of Koray Tuğberk GÜBÜR's SEO methodology is a strong advantage, particularly his approach to semantic SEO, topical authority, contextual coverage, information retrieval and search-engine understanding.
5. Content Creation & Content Strategy
- Create SEO-focused content briefs.
- Write or coordinate high-quality SEO content.
- Develop topic clusters and editorial calendars.
- Optimize existing content for improved rankings and relevance.
- Identify content decay and opportunities for content refreshes.
- Create content designed to satisfy search intent comprehensively.
- Incorporate semantic entities, related concepts, supporting queries and contextual information.
- Work with writers to ensure content follows the website's topical strategy.
- Repurpose content across social media and other digital channels.
6. Off-Page SEO & Link Building
Link building will be a major responsibility of this role.
The candidate should have practical experience with:
- Manual link building.
- Competitor backlink analysis.
- Link-gap analysis.
- Guest posting/outreach.
- Resource-page link building.
- Niche-relevant placements.
- Digital PR opportunities.
- Broken-link building.
- Unlinked brand mentions.
- Relationship-based outreach.
- Editorial link acquisition.
- Local citation building.
- Business directory submissions.
- Industry-specific directories.
- Brand/profile link building.
- Anchor-text planning.
- Backlink quality assessment.
- Toxic/spam backlink identification.
- Monitoring newly acquired and lost backlinks.
We are looking for someone who understands quality and relevance rather than simply generating large volumes of backlinks.
7. Outreach & Digital PR
- Identify relevant websites, publishers, blogs and industry resources.
- Build prospect databases for link acquisition.
- Find appropriate contacts and decision-makers.
- Conduct personalized email outreach.
- Develop outreach campaigns and follow-up sequences.
- Negotiate relevant editorial placements.
- Track outreach response rates and acquired links.
- Build long-term publisher relationships.
- Identify opportunities for brand mentions and digital PR.
8. Competitor Analysis
- Conduct detailed competitor SEO analysis.
- Analyze competitor keyword rankings.
- Identify competitor content gaps.
- Analyze competitor backlink profiles.
- Identify link-building opportunities from competitor backlinks.
- Compare topical coverage and content depth.
- Analyze competitor site architecture and internal linking.
- Identify SERP opportunities competitors are missing.
- Translate competitor insights into actionable SEO strategies.
9. Local SEO & Google Business Profile
Manage and optimize local SEO activities, including:
- Google Business Profile optimization and management.
- Local keyword research.
- Local landing-page optimization.
- Local citation building.
- NAP consistency.
- Local directory submissions.
- Local competitor analysis.
- Local link building.
- Review generation and management.
- Monitoring Google Business Profile performance.
- Managing business information across relevant platforms.
- Identifying local ranking opportunities.
10. Review & Reputation Management
- Monitor reviews across Google Business Profile and relevant review platforms.
- Coordinate review-generation campaigns.
- Ensure business profiles contain accurate information.
- Respond to reviews professionally where required.
- Identify reputation-management opportunities.
- Monitor changes in ratings, reviews and customer sentiment.
- Maintain consistency across business and review profiles.
11. Social Media & Profile SEO
- Create and optimize company profiles across relevant social platforms.
- Maintain consistent brand information across social profiles.
- Publish and distribute website content across social channels.
- Create social posts based on SEO content.
- Optimize social profile descriptions and links.
- Identify opportunities for social visibility and brand discovery.
- Maintain an organized social publishing calendar.
- Support content distribution and brand-building campaigns.
12. Directory & Citation Management
- Identify relevant industry, local and business directories.
- Submit and maintain accurate business listings.
- Audit existing citations.
- Correct inconsistent business information.
- Build niche-specific citations.
- Monitor duplicate and incorrect listings.
- Maintain consistent NAP information across platforms.
Required Skills
Must Have:
- 2–5 years of practical SEO experience.
- Strong understanding of On-Page SEO.
- Strong understanding of Technical SEO.
- Practical Off-Page SEO experience.
- Proven Link Building experience.
- Outreach and prospecting experience.
- Keyword research expertise.
- Competitor SEO analysis.
- Content optimization and content creation.
- Internal linking and site architecture knowledge.
- Google Search Console experience.
- Google Analytics / GA4 knowledge.
- Local SEO and Google Business Profile experience.
- Directory and citation management experience.
- Social profile management experience.
- Understanding of search intent and SERP analysis.
Strong Advantage:
- Experience building topical authority.
- Understanding of semantic SEO and semantic layers.
- Entity-based SEO knowledge.
- Experience creating topical maps.
- Understanding of information retrieval and search-engine systems.
- Experience with large-scale content websites.
- Experience in eCommerce/Amazon SEO.
- Experience with international SEO.
SEO Tools
Experience with tools such as:
- Google Search Console
- Google Analytics / GA4
- Ahrefs
- Semrush
- Screaming Frog
- Sitebulb
- Google Keyword Planner
- Looker Studio
- Surfer / Frase / similar content tools
- Majestic or other backlink analysis platforms
- Microsoft Excel / Google Sheets
What We Are Looking For
We want someone who does SEO, not just reports SEO.
You should be comfortable taking a website, analyzing its current organic visibility, identifying technical/content/link-building weaknesses, creating a strategy and actually implementing the work.
You should have a strong analytical mindset and be able to explain:
- Why a page should rank.
- Why a competitor is ranking.
- What topical coverage is missing.
- Which queries belong together.
- Which internal links should be created.
- Which backlinks are worth pursuing.
- How content contributes to topical authority.
- How technical issues affect crawling and indexing.
- How semantic relevance can be improved.
- How SEO activities translate into organic traffic and business outcomes.
Key Performance Indicators
Performance may be evaluated based on:
- Organic traffic growth.
- Keyword/ranking growth.
- Topical coverage.
- Content performance.
- Technical SEO improvements.
- Quality and relevance of backlinks acquired.
- Successful outreach campaigns.
- Growth in referring domains.
- Local SEO visibility.
- Google Business Profile performance.
- Citation accuracy and coverage.
- Content publishing and optimization output.
- Overall organic leads/revenue contribution.
Important
This is not a basic SEO submission role.
We are not looking for someone whose primary SEO strategy is simply:
Keyword research → article → directory submission → repeat.
We are looking for an SEO professional who understands the modern search ecosystem and can combine technical SEO + content + semantic SEO + topical authority + internal linking + entity optimization + link building + outreach + local SEO + content distribution into one coherent strategy.
How to Apply
Please apply with:
- Your updated CV.
- A brief summary of your SEO experience.
- Examples of websites/projects you have worked on.
- SEO results you have achieved, where possible.
- Details of your link-building and outreach experience.
- Tools you regularly use.
- Examples of successful SEO campaigns.
- Your experience with topical authority / semantic SEO, if applicable.
Candidates with demonstrated hands-on experience in technical SEO, topical authority, semantic SEO and high-quality link building will be given preference.
Pay: ₹12,000.00 - ₹24,000.00 per month
Benefits:
Work Location: In person
